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Apple Hot News   more  xml  hide  
last updated: Thu, 15 Sep 2011 20:54:47 GMT

 Fri, 09 Sep 2011 16:48:30 PDT Many U.S. Schools Adding iPad, Trimming Textbooks
Stephanie Reitz of Associated Press reports on the growing use of iPad in public secondary school classrooms this fall, noting a “move away from textbooks in favor of the lightweight tablet computers.” Educator benefits range from using iPad for interactive demonstrations of math solutions to teaching children with autism spectrum disorders and learning disabilities. Principal Patrick Larkin of Boston’s Burlington High School calls iPad a better long-term investment than textbooks, saying, “The bottom line is that the iPads will give our kids a chance to use much more relevant materials.”
 Mon, 15 Aug 2011 12:36:46 PDT Creating Media-Savvy Journalists with Mac
At the world-famous Missouri School of Journalism, the MacBook Pro is now a universal presence in a curriculum designed to give students the hands-on experience they need to produce work at the same level as any professional journalist. Students use their Mac notebooks with iLife and Final Cut Pro to report, write, edit, and produce stories for the school’s newspaper, TV station, and online news service. Says Associate Dean Brian Brooks, “The Mac can really transform how we teach journalism in this country.”
 Thu, 28 Jul 2011 17:11:16 PDT MacBook Air Sets New Notebook Standard
Reviewer Jim Dalrymple writes in The Loop that the new 13-inch MacBook Air combines all the capabilities required for doing day-to-day work with optimal screen size and resolution. Dalrymple also praises the device’s spacious keyboard, “amazing” battery life, and pre-installed OS X Lion. He concludes: “The 13-inch MacBook Air is the computer that all other laptops will be measured against. It has power, portability, and a sleek design that is only matched by other MacBooks.”
 Wed, 20 Jul 2011 10:45:56 PDT Mac OS X Lion Available Today From the Mac App Store
Apple announced that Mac OS X Lion — the eighth major release of the world’s most advanced operating system — is available today as a download from the Mac App Store for $29.99. Lion offers more than 250 new features, including Multi-Touch gestures; systemwide support for full screen apps; Mission Control, a bird’s eye view of everything running on your Mac; Launchpad, a new home for all your apps; and a completely redesigned Mail app.
 Wed, 20 Jul 2011 10:44:02 PDT New, Faster MacBook Air
Apple today updated the MacBook Air with next-generation Intel Core processors, high-speed Thunderbolt I/O technology, a backlit keyboard, and Mac OS X Lion, the world’s most advanced operating system. With up to 2.5x the performance of the previous generation, flash storage for instant-on responsiveness, and a compact design so portable you can take it everywhere, MacBook Air is the ultimate everyday notebook. MacBook Air starts at $999 (US) and is available for order today and in stores tomorrow.
 Wed, 20 Jul 2011 10:40:59 PDT Apple Introduces World’s First Thunderbolt Display
Apple today unveiled the new Apple Thunderbolt Display, the world’s first display with Thunderbolt I/O technology and the ultimate docking station for your Mac notebook. With just a single cable, you can connect a Thunderbolt-enabled Mac to the 27-inch Apple Thunderbolt Display and access its FaceTime camera, high-quality audio, and Gigabit Ethernet, FireWire 800, USB 2.0, and Thunderbolt ports. The new display features a thin aluminum and glass enclosure and includes a MagSafe connector that charges your MacBook Pro or MacBook Air.
 Wed, 20 Jul 2011 10:34:33 PDT Apple Updates Mac mini
Apple today updated the Mac mini with next-generation Intel Core processors, new discrete graphics, high-speed Thunderbolt I/O technology, and Lion, the world’s most advanced operating system. The new Mac mini delivers up to twice the processor and graphics performance of the previous generation in the same amazingly compact and efficient aluminum design. Starting at just $599 (US), the new Mac mini is available for order today and in stores tomorrow.
 Tue, 19 Jul 2011 15:41:48 PDT Apple Reports All-Time Record Revenue and Earnings
Apple today announced financial results for its fiscal 2011 third quarter ended June 25, 2011. The Company posted record quarterly revenue of $28.57 billion and record quarterly net profit of $7.31 billion, or $7.79 per diluted share. These results compare to revenue of $15.70 billion and net quarterly profit of $3.25 billion, or $3.51 per diluted share, in the year-ago quarter. “We’re thrilled to deliver our best quarter ever, with revenue up 82 percent and profits up 125 percent,” said Steve Jobs, Apple’s CEO. “Right now, we’re very focused and excited about bringing iOS 5 and iCloud to our users this fall.”
 Fri, 01 Jul 2011 15:48:42 PDT Multinational Bank Goes Mobile with iPhone and iPad
For Standard Chartered Bank — a Global 500 international bank with 1800 branches on six continents — iPhone and iPad provide a perfect platform to expand its mobile services, both internally and to its increasingly tech-savvy customers. “With iPhone and iPad, we’re really looking at the next generation of banking,” says Todd Schofield, Global Head of Enterprise Mobility at Standard Chartered Bank. “Managing our customers’ money is a responsibility we take very seriously, and our mobile services reflect that.”
 Fri, 01 Jul 2011 15:42:33 PDT Latest iMac Looks Great, Runs Faster
Computerworld reviewer Michael deAgonia calls the new 27-inch iMac “a thoroughly modern all-in-one computer, with a sharp, bright screen that’s perfect for editing movies, organizing/editing photos, watching streaming video or making your own presentations.” Citing its minimalist design, enhanced performance from Sandy Bridge processors and AMD graphics chips, and the “very important addition” of Thunderbolt data transfer capabilities, deAgonia concludes: “Apple has delivered a solid update to what was already a popular and successful line.”
 Tue, 21 Jun 2011 10:23:40 PDT Apple Revolutionizes Video Editing With Final Cut Pro X
Apple today announced Final Cut Pro X, a new version of the world’s most popular pro video editing software, rebuilt from the ground up on a modern 64-bit architecture. Final Cut Pro X completely reinvents video editing with a Magnetic Timeline that lets you edit on a flexible, trackless canvas; Content Auto-Analysis that categorizes your content upon import by shot type, media, and people; and background rendering that allows you to work without interruption. Final Cut Pro X is available from the Mac App Store for $299.99.
 Mon, 06 Jun 2011 17:17:33 PDT Apple Introduces iCloud
Apple today introduced iCloud, a set of free new cloud services that work seamlessly with applications on your iPad, iPhone, iPod touch, Mac, or PC to automatically and wirelessly store your content and push it to all your devices. iCloud services include new versions of Contact, Calendar, and Mail; iCloud Backup and Storage; Photo Stream; and iTunes in the Cloud. And for just $24.99 a year, iTunes Match will give you all of the benefits of iTunes in the Cloud for music you haven’t purchased from iTunes. iCloud will be available this fall, along with iOS 5. A free beta version of iTunes in the Cloud is available today in the U.S. and requires iTunes 10.3 and iOS 4.3.3.
 Mon, 06 Jun 2011 17:10:02 PDT Apple Previews iOS 5
Apple today previewed iOS 5, the latest version of the world’s most advanced mobile operating system, with over 200 new features that will be available as a free software update to iPad, iPhone, and iPod touch users this fall. New iOS 5 features include: Notification Center, an innovative way to easily view and manage notifications in one place without interruption; iMessage, a new messaging service that lets you send text messages, photos, and videos between all iOS 5 devices; and Newsstand, a new way to purchase and organize your newspaper and magazine subscriptions. And with iOS 5, iPad, iPhone, and iPod touch users can activate and set up new iOS devices right out of the box and get software updates over the air — no computer required.
 Mon, 06 Jun 2011 17:07:59 PDT Mac OS X Lion Available in July from Mac App Store
Apple today announced that Mac OS X Lion — the eighth major release of the world’s most advanced desktop operating system — will be available to customers in July as a download from the Mac App Store for $29.99. OS X Lion offers more than 250 new features, including Multi-Touch gestures; systemwide support for full-screen apps; Mission Control, a bird’s-eye view of everything running on your Mac; Launchpad, a new home for all your apps; and a completely redesigned Mail app.
 Tue, 31 May 2011 14:58:21 PDT iWork Now Available For iPhone and iPod touch Users
Apple today announced that its groundbreaking iWork productivity apps — Keynote, Pages, and Numbers — are now available for iPhone and iPod touch, as well as iPad. Created for the Mac and then completely redesigned for iOS and the Multi-Touch interface, Keynote, Pages, and Numbers allow you to create and share stunning presentations, beautifully formatted documents, and powerful spreadsheets on the go. iWork apps are available on the App Store for $9.99 each to new users and as a free update for existing iWork for iPad customers.
 Fri, 20 May 2011 15:26:32 PDT iMac Top Choice Among All-in-Ones
With its “souped-up” CPU and graphics performance, beautiful design, and best-in-class display, the 27-inch iMac earns a 9/10 rating and an Editors’ Choice award from Computer Shopper. Noting iMac’s strong productivity performance and excellent gaming capabilities, reviewer Jonathan Rougeout concludes: “In almost every way, this top-of-the-line model beats every other all-in-one on the market.”
 Tue, 10 May 2011 10:53:53 PDT New iMac Best in Class
CNET makes the new 27-inch iMac an Editors’ Choice (4/5 stars), writing that it “offers the best performance among current all-in-ones, along with the largest display, the best design, and exciting potential from its Thunderbolt ports.” Citing iMac’s competitive performance and price, CNET concludes that “for digital media professionals, or others in need of a fast, serious-minded all-in-one with a large display, we can make no other recommendation.”
 Tue, 10 May 2011 10:50:12 PDT Watching TV on an iPad
At AllThingsD, tech columnist Walt Mossberg compiles a comprehensive list of apps for watching network and cable TV shows on iPad, including iTunes, Netflix, Hulu Plus, HBO GO, MLB.com At Bat, ABC Player, XFINITY TV, and WatchESPN. Mossberg notes that iPad’s many viewing app options — along with its thin and light design, immersive interface, large screen, and strong battery performance — make it “by far the best tablet for TV watching now.”
 Tue, 10 May 2011 10:41:40 PDT iMac Blows Away the Competition
For its excellent performance, “gorgeous” design, and superior display, the new 21.5-inch iMac earns an editors’ rating of 8.9/10 from Computer Shopper, which makes it their overall top pick for an all-in-one desktop computer. Reporting that iMac blew most of the competition “straight off the test bench,” Computer Shopper recommends iMac to anyone focused on productivity and performance. They add: “With serious speed improvements and the promising new Thunderbolt port, the 2011 iMac keeps an iron grip on its position as today’s leading all-in-one PC.”
 Fri, 06 May 2011 11:01:37 PDT A Showpiece E-Book for iPad
Blogging in The New York Times, technology columnist David Pogue calls Our Choice — Al Gore’s new e-book app for iPad, iPhone, and iPod touch — “one of the most elegant, fluid, immersive apps you’ve ever seen.” Pogue notes that the Our Choice app updates Gore’s 2009 best-selling book about solving Earth’s climate crisis and that “the real magic” is in the visual elements, which include more than 400 pages of interactive photos, graphics, and video. Pogue concludes: “For once, here’s an e-book that really does redefine the net effect of an e-book.”


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Apple, Inc. Press Releases   more  xml  hide  
last updated: Thu, 15 Sep 2011 20:54:47 GMT

 Wed, 24 Aug 2011 15:34:34 +0000 Letter from Steve Jobs
To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.

Steve 
 Wed, 24 Aug 2011 15:30:00 +0000 Steve Jobs Resigns as CEO of Apple
CUPERTINO, California—August 24, 2011—Apple’s Board of Directors today announced that Steve Jobs has resigned as Chief Executive Officer, and the Board has named Tim Cook, previously Apple’s Chief Operating Officer, as the company’s new CEO. Jobs has been elected Chairman of the Board and Cook will join the Board, effective immediately.

“Steve’s extraordinary vision and leadership saved Apple and guided it to its position as the world’s most innovative and valuable technology company,” said Art Levinson, Chairman of Genentech, on behalf of Apple's Board. “Steve has made countless contributions to Apple’s success, and he has attracted and inspired Apple’s immensely creative employees and world class executive team. In his new role as Chairman of the Board, Steve will continue to serve Apple with his unique insights, creativity and inspiration.”

“The Board has complete confidence that Tim is the right person to be our next CEO,” added Levinson. “Tim’s 13 years of service to Apple have been marked by outstanding performance, and he has demonstrated remarkable talent and sound judgment in everything he does.”

Jobs submitted his resignation to the Board today and strongly recommended that the Board implement its succession plan and name Tim Cook as CEO.

As COO, Cook was previously responsible for all of the company’s worldwide sales and operations, including end-to-end management of Apple’s supply chain, sales activities, and service and support in all markets and countries. He also headed Apple’s Macintosh division and played a key role in the continued development of strategic reseller and supplier relationships, ensuring flexibility in response to an increasingly demanding marketplace.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:

Katie Cotton
Apple
katiec@apple.com
(408) 974-7269

Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

 Thu, 21 Jul 2011 20:15:00 +0000 Lion Downloads Top One Million in First Day
CUPERTINO, California—July 21, 2011—Apple® today announced that in just one day, over one million users bought and downloaded Mac OS® X Lion, the eighth major release of the world’s most advanced operating system. Available through the Mac® App Store™ for $29.99 (US), users are buying Lion faster than any other OS release in Apple’s history.

“Lion is off to a great start, user reviews and industry reaction have been fantastic,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Lion is a huge step forward, it’s not only packed with innovative features but it’s incredibly easy for users to update their Macs to the best OS we’ve ever made.”

Lion introduces more than 250 new features to the Mac, including Multi-Touch® gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

Available in 123 countries, the Mac App Store brings the revolutionary App Store experience to the Mac so you can find great new apps, buy them using your iTunes® account, download and install them in just one step. The Mac App Store offers apps in Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities and other categories. Users can browse new and noteworthy apps, find out what’s hot, see staff favorites, search categories and look up top charts for paid and free apps, as well as user ratings and reviews. The Mac App Store is built right into Lion and available for Snow Leopard® users through Software Update as part of Mac OS X version 10.6.8.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386
 
 Wed, 20 Jul 2011 12:30:00 +0000 Mac OS X Lion Available Today From the Mac App Store
CUPERTINO, California—July 20, 2011—Apple® today announced that Mac OS® X Lion, the eighth major release of the world’s most advanced operating system with more than 250 new features, is available today as a download from the Mac® App Store™ for $29.99. Some of the amazing features in Lion include: new Multi-Touch® gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

“Lion is the best version of OS X yet, and we’re thrilled that users around the world can download it starting today,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Lion makes upgrading a Mac easier than ever before; just launch the Mac App Store, buy Lion with your iTunes account, and the download and install process will begin automatically.”

Additional new features in Lion include:
  • Resume, which conveniently brings your apps back exactly how you left them when you restart your Mac or quit and relaunch an app;
  • Auto Save, which automatically and continuously saves your documents as you work;
  • Versions, which automatically records the history of your document as you create it, and gives you an easy way to browse, revert and even copy and paste from previous versions; and
  • AirDrop, which finds nearby Macs and automatically sets up a peer-to-peer wireless connection to make transferring files quick and easy.
Pricing & Availability
Mac OS X Lion is available as an upgrade to Mac OS X version 10.6.6 Snow Leopard® from the Mac App Store for $29.99 (US). Lion is the easiest OS X upgrade and at around 4GB, it is about the size of an HD movie from the iTunes Store®. Users who do not have broadband access at home, work or school can download Lion at Apple retail stores and later this August, Lion will be made available on a USB thumb drive through the Apple Store® (www.apple.com) for $69 (US). Mac OS X Lion Server requires Lion and is available from the Mac App Store for $49.99 (US).

Lion requires an Intel-based Mac with a Core 2 Duo, i3, i5, i7 or Xeon processor and 2GB of RAM. Lion is an upgrade and can be installed on all your authorized personal Macs. Details regarding Business and Education licensing can be found at apple.com/macosx.

The OS X Lion Up-to-Date upgrade will be available through the Mac App Store at no additional charge to all customers who purchased a qualifying new Mac system from Apple or an Apple Authorized Reseller on or after June 6, 2011. Users must request their Up-to-Date upgrade within 30 days of purchase of their Mac computer. Customers who purchased a qualifying Mac between June 6, 2011 and July 20, 2011 will have until August 19, 2011 to make a request. Additional information can be found at apple.com/macosx/uptodate.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Bill Evans
Apple
bevans@apple.com
(408) 974-0610 
 Wed, 20 Jul 2011 12:30:00 +0000 Apple Updates MacBook Air With Next Generation Processors, Thunderbolt I/O & Backlit Keyboard
CUPERTINO, California—July 20, 2011—Apple® today updated the MacBook Air® with next generation processors, high-speed Thunderbolt I/O technology, a backlit keyboard and Mac OS® X Lion, the world’s most advanced operating system. With up to twice the performance of the previous generation, flash storage for instant-on responsiveness and a compact design so portable you can take it everywhere,* the MacBook Air starts at $999 (US) and is available for order today and in stores tomorrow.

“Portable, affordable and powerful, MacBook Air is the ultimate everyday notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “MacBook Air features our most advanced technology and is an ideal match for Lion, especially with its new Multi-Touch gestures, full-screen apps, Mission Control and Mac App Store.”

MacBook Air is available in 11-inch and 13-inch models that easily slip into a briefcase, purse or bag. The MacBook Air’s durable aluminum unibody enclosure measures an incredibly thin 0.11-inches at its thinnest point and 0.68-inches at its thickest. Flash storage allows MacBook Air to turn on instantly and deliver fast data access, improved reliability and incredible energy efficiency. The 11-inch model weighs 2.38 pounds and provides up to 5 hours of battery life, while the 13-inch weighs 2.96 pounds and provides up to 7 hours of battery life.**

With the latest Intel Core i5 and Core i7 dual-core processors, the new MacBook Air is up to twice as fast as the previous generation and has all the power you need for editing photos and movies, making FaceTime® calls, playing games, and working with documents and presentations. MacBook Air also features Intel HD Graphics 3000 and offers up to 4GB of faster 1333 MHz memory.

Thunderbolt I/O technology provides expansion possibilities never before available to MacBook Air users. Through a single cable, users can connect to high performance peripherals and the new Apple Thunderbolt Display, the ultimate docking station for your Mac® notebook. Thunderbolt can easily be adapted to support legacy connections such as FireWire® and Gigabit Ethernet.

MacBook Air comes with a full size backlit keyboard and an innovative glass Multi-Touch™ trackpad. Designed for comfort and ease of typing, the backlit keyboard uses a sensor to automatically detect a change in ambient lighting and adjusts the keyboard brightness for any environment. The Multi-Touch trackpad supports Lion’s new Multi-Touch gestures such as momentum scrolling, tapping or pinching your fingers to zoom in on a web page or image, and swiping left or right to turn a page or switch between full screen apps.

MacBook Air also features a brilliant, high resolution LED backlit display that is amazingly thin yet has the resolution of a much larger, bulkier screen. With ultra-fast Wi-Fi, you can wirelessly download apps from the Mac App Store™, get music and movies from iTunes®, back up data to Time Capsule® and quickly and easily share files using AirDrop. MacBook Air includes Bluetooth for wireless peripherals and two USB ports for easy connectivity for the wired and wireless devices you use every day.

Apple makes the industry’s greenest notebook lineup and the new MacBook Air meets Energy Star 5.2 requirements and achieves EPEAT Gold status.*** Each unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, are PVC-free and are constructed of recyclable materials.

Every new MacBook Air comes with Mac OS X Lion, the eighth major release of the world’s most advanced operating system, and iLife apps for creating and sharing great photos, movies and music. Lion introduces more than 250 new features to the Mac, including Multi-Touch gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

Pricing & Availability
The 11-inch and 13-inch MacBook Air are available for order on the Apple Store® (www.apple.com) today and in Apple’s retail stores and Apple Authorized Resellers starting July 21. The 1.6 GHz 11-inch MacBook Air is available in two models, one with 2GB of memory and 64GB of flash storage for a suggested retail price of $999 (US), and one with 4GB of memory and 128GB of flash storage for $1,199 (US). The 1.7 GHz 13-inch MacBook Air comes in two configurations, one with 4GB of memory and 128GB of flash storage for a suggested retail price of $1,299 (US), and one with 4GB of memory and 256GB of flash storage for $1,599 (US). Configure-to-order options and accessories include a 1.8 GHz Core i7 processor, additional flash storage, MacBook Air SuperDrive® and a USB Ethernet Adapter.

Additional technical specifications and configure-to-order options and accessories are available online at www.apple.com/macbookair.

*Testing conducted by Apple in July 2011 using preproduction MacBook Air configurations. For more information visit www.apple.com/macbookair/features.html.

**The new Wireless Web protocol testing was conducted by Apple in July 2011 using preproduction MacBook Air configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbookair/features.html.

***EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386 
 Wed, 20 Jul 2011 12:30:00 +0000 Apple Introduces World’s First Thunderbolt Display
CUPERTINO, California—July 20, 2011—Apple® today unveiled the new Apple Thunderbolt Display, the world’s first display with Thunderbolt I/O technology and the ultimate docking station for your Mac® notebook. With just a single cable, users can connect a Thunderbolt-enabled Mac to the 27-inch Apple Thunderbolt Display and access its FaceTime® camera, high quality audio, and Gigabit Ethernet, FireWire® 800, USB 2.0 and Thunderbolt ports. Designed specifically for Mac notebooks, the new display features an elegant, thin, aluminum and glass enclosure, and includes a MagSafe® connector that charges your MacBook® Pro or MacBook Air®.

“The Apple Thunderbolt Display is the ultimate docking station for your Mac notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With just one cable, users can dock with their new display and connect to high performance peripherals, network connections and audio devices.”

With a beautiful 16:9 edge-to-edge glass design, the Thunderbolt Display uses IPS technology to provide a brilliant image across an ultra wide 178 degree viewing angle. Any Thunderbolt-enabled Mac notebook can dock with the display to quickly and easily create a full-fledged desktop solution. The Thunderbolt Display includes a built-in FaceTime HD video camera for crisp video conferencing, a 2.1 speaker system for high quality audio, an integrated MagSafe charger to keep Mac notebooks charged, three USB 2.0 ports, one FireWire 800 port, one Gigabit Ethernet port and a Thunderbolt port for daisy chaining up to five additional Thunderbolt devices.

The Thunderbolt Display is the world’s first display to include Thunderbolt I/O technology. Featuring two bi-directional channels with transfer speeds up to an amazing 10Gbps each, each Thunderbolt port delivers PCI Express directly to external peripherals such as high performance storage and RAID arrays, supports DisplayPort for high resolution displays and works with existing adapters for HDMI, DVI and VGA displays. Thunderbolt-based Macs with discrete graphics can drive two external displays giving professional users over 7 million additional pixels of display real estate and the ability to daisy chain additional Thunderbolt devices, as well as video and audio capture devices.

The Thunderbolt Display includes an ambient light sensor which automatically adjusts the display brightness based on external lighting conditions and uses only as much energy as necessary to provide an optimum viewing experience. Made with mercury-free LED technology, arsenic-free glass and highly recyclable materials, the new display meets Energy Star 5.0 requirements and achieves EPEAT Gold status.* The new display contains no brominated flame retardants and all cables and components are PVC-free.

Pricing & Availability
The new Thunderbolt Display will be available within the next 60 days through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $999 (US). The Apple Thunderbolt Display requires a Mac with a Thunderbolt I/O port.

*EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386 
 Wed, 20 Jul 2011 12:30:00 +0000 Apple Updates Mac mini
CUPERTINO, California—July 20, 2011—Apple® today updated the Mac® mini with next generation Intel Core processors, new discrete graphics, high-speed Thunderbolt I/O technology and Lion, the world’s most advanced operating system. The new Mac mini delivers up to twice the processor and graphics performance of the previous generation in the same amazingly compact and efficient aluminum design.* Starting at just $599 (US), the new Mac mini is available for order today and in stores tomorrow.

“Mac mini delivers the speed and expandability that makes it perfect for the desktop, living room or office,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With faster processors, more powerful graphics and Thunderbolt in an incredibly compact, aluminum design, the new Mac mini is more versatile than ever.”

At just 7.7-inches square and 1.4-inches thin, the new Mac mini maintains its compact aluminum design while delivering amazing performance and graphics capabilities. Available in three different configurations, customers can choose a Mac mini with the latest dual-core Intel Core i5 or Intel Core i7 processors, AMD Radeon HD 6630M discrete graphics, or a quad-core Intel Core i7 powered server configuration. Designed without an optical disc drive, Mac mini can access the optical drives on other PCs and Macs, and works with the MacBook Air® SuperDrive®. Configure-to-order options include up to 8 GBs of memory, a faster 7200 RPM hard drive and a 256GB solid state drive.

Mac mini now comes with Thunderbolt I/O technology for expansion possibilities never before available to Mac mini users. With a Thunderbolt port, Mac mini can connect to peripherals such as high-performance storage devices, RAID arrays and the new Apple Thunderbolt Display, a stunning 27-inch IPS widescreen display that’s great for making FaceTime® HD video calls, surfing the Web and viewing movies and photos.

With ultra-fast Wi-Fi, you can wirelessly download apps from the Mac App Store™, get music and movies from iTunes®, back up data to Time Capsule® and share files with AirDrop, which makes transferring files quick and easy. Mac mini includes Bluetooth for wireless peripherals and four USB ports for easy connectivity for the wired and wireless devices you use every day.

The new Mac mini remains the world’s most energy efficient desktop, meets Energy Star 5.2 requirements and achieves EPEAT Gold status.** Mac mini has a highly recyclable aluminum enclosure, PVC-free components and cables, no brominated flame retardants and features material-efficient system and packaging designs.

Every new Mac mini comes with Mac OS® X Lion, the latest major release of Mac OS X, the world’s most advanced operating system, and iLife® apps for creating and sharing great photos, movies and music. Lion introduces more than 250 new features to the Mac, including Multi-Touch® gestures and system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

Pricing & Availability
The new Mac mini is available through the Apple Store® (www.apple.com) today and in Apple’s retail stores and Apple Authorized Resellers starting July 21.

The 2.3 GHz dual-core Intel Core i5 Mac mini with 2GB of memory and a 500GB hard drive starts at a suggested retail price of $599 (US), with options to add memory up to 8GB and a 750GB hard drive.

The 2.5 GHz dual-core Intel Core i5 Mac mini with 4GB of memory and a 500GB hard drive starts at a suggested retail price of $799 (US), with options to upgrade to a 2.7GHz dual-core Core i7 processor, up to 8GB of memory, and a 750GB hard drive with an option to add or replace with a 256GB solid state drive.

The 2.0 GHz quad-core Intel Core i7 Mac mini with Lion Server, 4GB of memory and dual 500GB hard drives starts at a suggested retail price of $999 (US). Options include adding memory up to 8GB, two 750GB hard drives, or up to two 256GB solid state drives.

*Testing conducted by Apple in July 2011 using preproduction Mac mini configurations. For more information visit www.apple.com/macmini/features.html.

**EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386 
 Tue, 19 Jul 2011 20:30:00 +0000 Apple Reports Third Quarter Results
CUPERTINO, California—July 19, 2011—Apple® today announced financial results for its fiscal 2011 third quarter ended June 25, 2011. The Company posted record quarterly revenue of $28.57 billion and record quarterly net profit of $7.31 billion, or $7.79 per diluted share. These results compare to revenue of $15.70 billion and net quarterly profit of $3.25 billion, or $3.51 per diluted share, in the year-ago quarter. Gross margin was 41.7 percent compared to 39.1 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter’s revenue.

The Company sold 20.34 million iPhones in the quarter, representing 142 percent unit growth over the year-ago quarter. Apple sold 9.25 million iPads during the quarter, a 183 percent unit increase over the year-ago quarter. The Company sold 3.95 million Macs during the quarter, a 14 percent unit increase over the year-ago quarter. Apple sold 7.54 million iPods, a 20 percent unit decline from the year-ago quarter.

“We’re thrilled to deliver our best quarter ever, with revenue up 82 percent and profits up 125 percent,” said Steve Jobs, Apple’s CEO. “Right now, we’re very focused and excited about bringing iOS 5 and iCloud to our users this fall.”

“We are extremely pleased with our performance which drove quarterly cash flow from operations of $11.1 billion, an increase of 131 percent year-over-year,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the fourth fiscal quarter of 2011, we expect revenue of about $25 billion and we expect diluted earnings per share of about $5.50.”

Apple will provide live streaming of its Q3 2011 financial results conference call beginning at 2:00 p.m. PDT on July 19, 2011 at www.apple.com/quicktime/qtv/earningsq311. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue and earnings per share. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 25, 2010, its Forms 10-Q for the quarters ended December 25, 2010 and March 26, 2011, and its Form 10-Q for the quarter ended June 25, 2011 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contact:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570
 
 Fri, 15 Jul 2011 12:30:00 +0000 FY 11 Third Quarter Results Conference Call
WHAT: Apple® FY 11 Third Quarter Results Conference Call

WHERE: Via conference call. The dial-in number for press is (888) 505-4388 (toll-free) or (719) 325-2433. Please enter confirmation code 365611.

WHEN: Tuesday, July 19, 2011, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, July 19 at 5:00 p.m. PDT/8:00 p.m. EDT through Tuesday, August 2 at 5:00 p.m. PDT/8:00 p.m. EDT. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 9915940.

WEBCAST: Apple will provide live audio streaming of its FY 11 Third Quarter Results Conference Call using Apple’s industry-leading QuickTime® multimedia software. The live webcast will begin at 2:00 p.m. PDT on July 19, 2011 at www.apple.com/quicktime/qtv/earningsq311 and will also be available for replay for approximately two weeks thereafter. The webcast is available on any iPhone®, iPad®, iPod touch® or any Mac® or PC running QuickTime 6 or QuickTime 7. QuickTime 7 is available from www.apple.com/quicktime.

This recording is the property of Apple and protected by U.S. copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Steve Dowling
Apple
(408) 974-1896
dowling@apple.com

Kristin Huguet
Apple
(408) 974-2414
khuguet@apple.com
 
 Thu, 7 Jul 2011 12:30:00 +0000 Apple’s App Store Downloads Top 15 Billion
CUPERTINO, California—July 7, 2011—Apple® today announced that over 15 billion apps have been downloaded from its revolutionary App Store™ by the more than 200 million iPhone®, iPad® and iPod touch® users worldwide. The App Store offers more than 425,000 apps and developers have created an incredible array of over 100,000 native iPad apps.

“In just three years, the revolutionary App Store has grown to become the most exciting and successful software marketplace the world has ever seen,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Thank you to all of our amazing developers who have filled it with over 425,000 of the coolest apps and to our over 200 million iOS users for surpassing 15 billion downloads.”

“We sparked musical magic when iPhone users experienced Ocarina three years ago,” said Dr. Ge Wang, a Smule co-founder and assistant professor at Stanford’s Center for Computer Research in Music and Acoustics. “And now with iPad, we’ve created the Magic Piano and Magic Fiddle apps. Who could’ve dreamt an iPad would make its way into the San Francisco Symphony?”

“iPad provides us with an unparalleled mobile device for creating gorgeous, immersive games,” said Mark Rein, vice president and co-founder of Epic Games. “Infinity Blade has been a runaway hit with customers around the world and we couldn’t be more excited about our success on iOS devices.”

“We’re bringing Martha Stewart, Angelina Ballerina, Sesame Street and many more of the world’s most popular books and magazines to iPad,” said Nicholas Callaway, CEO of Callaway Digital Arts. “We knew the iPad was going to be a revolutionary storytelling device, but never could have anticipated it would become so popular, so quickly.”

More than 15 billion apps have been downloaded from the revolutionary App Store and more than 425,000 apps are available, including more than 100,000 native iPad apps, to consumers in 90 countries. Users of the more than 200 million iOS devices around the world can choose from an incredible range of apps in 20 categories, including games, business, news, education, sports, health, reference and travel. Apple has paid developers over $2.5 billion to date.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Simon Pope
Apple
spope@apple.com
(408) 974-0457

Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426
 
 Tue, 21 Jun 2011 12:08:09 +0000 Apple Revolutionizes Video Editing With Final Cut Pro X

CUPERTINO, California—June 21, 2011—Apple® today announced Final Cut Pro® X, a revolutionary new version of the world’s most popular Pro video editing software which completely reinvents video editing with a Magnetic Timeline that lets you edit on a flexible, trackless canvas; Content Auto-Analysis that categorizes your content upon import by shot type, media and people; and background rendering that allows you to work without interruption. Built on a modern 64-bit architecture, Final Cut Pro X is available from the Mac® App Store™ for $299.99.

“Final Cut Pro X is the biggest advance in Pro video editing since the original Final Cut Pro,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We have shown it to many of the world’s best Pro editors, and their jaws have dropped.”

“I’m blown away by what Apple has done with Final Cut Pro,” said Angus Wall, Academy Award-winning film editor. “Final Cut Pro X is incredibly modern and fast, but most importantly it lets you focus on telling your story in the most creative way, while it actively manages all of the technical details.”

At the heart of Final Cut Pro X is the Magnetic Timeline, a trackless approach to editing your footage that lets you add and arrange clips wherever you want them, while other clips instantly slide out of the way. You can use Clip Connections to link primary story clips to other elements like titles and sound effects, so they stay in perfect sync when you move them. You can even combine related story elements into a Compound Clip that can be edited as a single clip. The groundbreaking new Auditions feature lets you swap between a collection of clips to instantly compare alternate takes.

Content Auto-Analysis scans your media on import and tags your content with useful information. Final Cut Pro X then uses that information to dynamically organize your clips into Smart Collections, so you can easily find the clips you want by close up, medium and wide shots as well as media type and the number of people in the shot. You can also tag parts of clips with Range-based keywords to add custom search criteria to your media.

Completely rebuilt from the ground up, Final Cut Pro X is a 64-bit app that takes full advantage of the latest Mac hardware and software so you never have to wait for the next edit, even if you’re working with 4K video. Final Cut Pro X uses multi-threaded processing and the GPU on your graphics card for blazing fast background rendering and superb real-time playback performance. Additionally, a ColorSync-managed color pipeline ensures color consistency from import to output. 

Final Cut Pro X also includes powerful tools for audio editing and color correction, and is complemented by two companion apps, Motion 5 for professional motion graphics and Compressor 4 for advanced media encoding, available from the Mac App Store for $49.99 each.

Pricing & Availability 
Final Cut Pro X is available today for $299.99 from the Mac App Store. Motion 5 and Compressor 4 are available today for $49.99 each from the Mac App Store. Full system requirements and more information on Final Cut Pro X can be found at www.apple.com/finalcutpro

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Colin Smith
Apple
colins@apple.com
(408) 862-1171

Apple, the Apple logo, Mac, Mac OS, Macintosh, Final Cut Pro and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Mon, 6 Jun 2011 00:00:00 +0000 Apple Introduces iCloud

SAN FRANCISCO—June 6, 2011—Apple® today introduced iCloud®, a breakthrough set of free new cloud services that work seamlessly with applications on your iPhone®, iPad®, iPod touch®, Mac® or PC to automatically and wirelessly store your content in iCloud and automatically and wirelessly push it to all your devices. When anything changes on one of your devices, all of your devices are wirelessly updated almost instantly.

“Today it is a real hassle and very frustrating to keep all your information and content up-to-date across all your devices,” said Steve Jobs, Apple’s CEO. “iCloud keeps your important information and content up to date across all your devices. All of this happens automatically and wirelessly, and because it’s integrated into our apps you don’t even need to think about it—it all just works.”

The free iCloud services include:

  • The former MobileMe® services—Contacts, Calendar and Mail—all completely re-architected and rewritten to work seamlessly with iCloud. Users can share calendars with friends and family, and the ad-free push Mail account is hosted at me.com. Your inbox and mailboxes are kept up-to-date across all your iOS devices and computers.

  • The App Store™ and iBookstore℠ now download purchased iOS apps and books to all your devices, not just the device they were purchased on. In addition, the App Store and iBookstore now let you see your purchase history, and simply tapping the iCloud icon will download any apps and books to any iOS device (up to 10 devices) at no additional cost.

  • iCloud Backup automatically and securely backs up your iOS devices to iCloud daily over Wi-Fi when you charge your iPhone, iPad or iPod touch. Backed up content includes purchased music, apps and books, Camera Roll (photos and videos), device settings and app data. If you replace your iOS device, just enter your Apple ID and password during setup and iCloud restores your new device.

  • iCloud Storage seamlessly stores all documents created using iCloud Storage APIs, and automatically pushes them to all your devices. When you change a document on any device, iCloud automatically pushes the changes to all your devices. Apple’s Pages®, Numbers® and Keynote® apps already take advantage of iCloud Storage. Users get up to 5GB of free storage for their mail, documents and backup—which is more amazing since the storage for music, apps and books purchased from Apple, and the storage required by Photo Stream doesn’t count towards this 5GB total. Users will be able to buy even more storage, with details announced when iCloud ships this fall.

  • iCloud’s innovative Photo Stream service automatically uploads the photos you take or import on any of your devices and wirelessly pushes them to all your devices and computers. So you can use your iPhone to take a dozen photos of your friends during the afternoon baseball game, and they will be ready to share with the entire group on your iPad (or even Apple TV®) when you return home. Photo Stream is built into the photo apps on all iOS devices, iPhoto® on Macs, and saved to the Pictures folder on a PC. To save space, the last 1,000 photos are stored on each device so they can be viewed or moved to an album to save forever. Macs and PCs will store all photos from the Photo Stream, since they have more storage. iCloud will store each photo in the cloud for 30 days, which is plenty of time to connect your devices to iCloud and automatically download the latest photos from Photo Stream via Wi-Fi.

  • iTunes® in the Cloud lets you download your previously purchased iTunes music to all your iOS devices at no additional cost, and new music purchases can be downloaded automatically to all your devices. In addition, music not purchased from iTunes can gain the same benefits by using iTunes Match, a service that replaces your music with a 256 kbps AAC DRM-free version if we can match it to the over 18 million songs in the iTunes Store®, it makes the matched music available in minutes (instead of weeks to upload your entire music library), and uploads only the small percentage of unmatched music. iTunes Match will be available this fall for a $24.99 annual fee. Apple today is releasing a free beta version of iTunes in the Cloud, without iTunes Match, for iPhone, iPad and iPod touch users running iOS 4.3. iTunes in the Cloud will support all iPhones that iOS 5 supports this fall.

Apple is ready to ramp iCloud in its three data centers, including the third recently completed in Maiden, NC. Apple has invested over $500 million in its Maiden data center to support the expected customer demand for the free iCloud services.

Pricing & Availability
The iCloud beta and Cloud Storage APIs are available immediately to iOS and Mac Developer Program members at developer.apple.com. iCloud will be available this fall concurrent with iOS 5. Users can sign up for iCloud for free on an iPhone, iPad or iPod touch running iOS 5 or a Mac running Mac OS® X Lion with a valid Apple ID. iCloud includes 5GB of free cloud storage for Mail, Document Storage and Backup. Purchased music, apps, books and Photo Stream do not count against the storage limit. iTunes Match will be available for $24.99 per year (US only).

iTunes in the Cloud is available today in the US and requires iTunes 10.3 and iOS 4.3.3. Automatic download of apps and books is available today. Using iCloud with a PC requires Windows Vista or Windows 7; Outlook 2010 or 2007 is recommended for accessing contacts and calendars.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Apple, the Apple logo, Mac, Mac OS, Macintosh, iCloud, iPhone, iPad, iPod touch, MobileMe, App Store, iBookstore, Pages, Numbers, Keynote, Apple TV, iPhoto, iTunes and iTunes Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Mon, 6 Jun 2011 00:00:00 +0000 New Version of iOS Includes Notification Center, iMessage, Newsstand, Twitter Integration Among 200 New Features

SAN FRANCISCO―June 6, 2011―Apple® today previewed iOS 5, the latest version of the world’s most advanced mobile operating system, and released a beta version to iOS Developer Program members. The iOS 5 beta release includes over 200 new features that will be available to iPhone®, iPad® and iPod touch® users this fall. New iOS 5 features include: Notification Center, an innovative way to easily view and manage notifications in one place without interruption; iMessage, a new messaging service that lets you easily send text messages, photos and videos between all iOS devices; and Newsstand, a new way to purchase and organize your newspaper and magazine subscriptions. With the new PC Free feature, iOS 5 users can activate and set up their iOS device right out of the box and get software updates over the air with no computer required.

“iOS 5 has some great new features, such as Notification Center, iMessage and Newsstand and we can’t wait to see what our developers do with its 1,500 new APIs,” said Steve Jobs, Apple’s CEO. “Perhaps iOS 5’s paramount feature is that it’s built to seamlessly work with iCloud in the Post PC revolution that Apple is leading.”

With iOS 5 and iCloud®, you just enter your Apple ID and password and iCloud will seamlessly integrate with your apps to automatically and wirelessly keep all of your mail, contacts, calendars, photos, apps, books, music and more, up-to-date across all your devices without ever having to connect to a computer.

Notification Center provides iOS 5 users with an innovative way to easily access all notifications―text messages, missed calls, calendar alerts, app alerts and more, all in one place, from anywhere in iOS 5. When they arrive, notifications appear briefly at the top of the screen without interrupting what you’re doing. With one swipe you can see all your notifications, and a simple tap will take you right to its app for more detail. Notifications also appear on the lock screen, with the ability to be taken to the notifying app with just one swipe.

Newsstand is a beautiful, easy-to-organize bookshelf displaying the covers of all your newspaper and magazine subscriptions in one place. A new section of the App Store™ features just subscription titles, and allows users to quickly find the most popular newspapers and magazines in the world. If subscribed to, new issues appear in the Newsstand and are updated automatically in the background so you always have the latest issue and the most recent cover art.

Safari is the world’s most popular mobile browser, and with iOS 5 it’s now even better. New features include Safari® Reader, which gets all the clutter out of the way and sets the right font size on a web page, so you can easily scroll and read through a story; Reading List, so you can save articles to read later and they automatically show up on all your iOS devices; and Tabbed Browsing, which makes it easy to flip between multiple web pages on iPad.

iOS 5 includes built-in Twitter integration, so you can sign in once and then tweet directly from all your Twitter-enabled apps, including Photos, Camera, Safari, YouTube and Maps with a single tap. New APIs give third party developers the ability to take advantage of the single sign-on capability for their own iOS 5 apps.

iMessage in iOS 5 brings the functionality of iPhone messaging to all of your iOS devices―iPhone, iPad and iPod touch. Built right into the Messages app, iMessage allows you to easily send text messages, photos, videos or contact information to a person or a group on other iOS 5 devices over Wi-Fi or 3G. iMessages are automatically pushed to all your iOS 5 devices, making it easy to maintain one conversation across your iPhone, iPad and iPod touch. iMessage also features delivery and read receipts, typing indication and secure end-to-end encryption.

The new Reminders app helps you manage your tasks; create and group related tasks together; and set time or location-based reminder alerts, priorities and due dates, so you can be reminded of a task as its deadline approaches, or when you arrive or depart a given location. Reminders can also be viewed in iCal® and Outlook and are updated automatically.

New features in the Camera and Photos apps give you instant access to the camera right from the lock screen, and you can use the volume-up button to quickly snap a photo. Optional grid lines help line up your shot and a simple tap locks focus and exposure on one subject. The new Photos app lets you crop, rotate, enhance and remove red-eye, and organize your photos into albums right on your device to share them on the go.

With the new PC Free feature, iOS 5 users can activate and set up their iOS device right out of the box with no computer required, and iOS software updates are delivered over the air and installed with just a tap. Wi-Fi Sync in iOS 5 transfers and backs up your content securely over SSL and wirelessly syncs purchased content from your device to your iTunes® library.

Additional new features in iOS 5 include:

  • Game Center, now with the ability to add photos to your profile, purchase new games from within the Game Center app and easier ways to find friends and new games;
  • Mail enhancements which include the ability to compose messages using draggable addresses, and a new formatting bar with bold, italics, underline and indention controls;
  • AirPlay® Mirroring to wirelessly display everything you do on your iPad 2 right on your HDTV through Apple TV®; and
  • a system-wide split keyboard to make it even easier to type on your iPad.

Availability
The iOS 5 beta software and SDK are available immediately for iOS Developer Program members at developer.apple.com. iOS 5 will be available as a free software update for iPhone 4, iPhone 3GS, iPad 2, iPad, iPod touch (fourth generation) and iPod touch (third generation) this fall. Some features may not be available on all products.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iPad, iPod touch, iCloud, App Store, Safari, iCal, iTunes, AirPlay and Apple TV are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Mon, 6 Jun 2011 00:00:00 +0000 Mac OS X Lion With 250 New Features Available in July From Mac App Store

SAN FRANCISCO—June 6, 2011—Apple® today announced that Mac OS® X Lion, the eighth major release of the world’s most advanced operating system with more than 250 new features and 3,000 new developer APIs, will be available to customers in July as a download from the Mac® App Store™ for $29.99. Some of the amazing features in Lion include: new Multi-Touch® gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

“The Mac has outpaced the PC industry every quarter for five years running and with OS X Lion we plan to keep extending our lead,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The best version of OS X yet, Lion is packed with innovative features such as new Multi-Touch gestures, system-wide support for full screen apps, and Mission Control for instantly accessing everything running on your Mac.”

New Multi-Touch gestures and fluid animations built into Lion let you interact directly with content on the screen for a more intuitive way to use your Mac. New gestures include momentum scrolling, tapping or pinching your fingers to zoom in on a web page or image, and swiping left or right to turn a page or switch between full screen apps. All Mac notebooks ship with Multi-Touch trackpads and desktop Macs can use Apple’s Magic Trackpad.

Full screen apps take advantage of the entire display and are perfect for reading email, surfing the web or browsing photos, especially on a MacBook Air® or MacBook® Pro. With a single click your app fills the display and you can swipe from one window to another, between full screen apps, or back to your Desktop, Dashboard or Spaces® without ever leaving full screen. iWork® and iLife® apps, as well as Safari®, iTunes®, Mail, FaceTime® and others, all take advantage of Lion’s system-wide support for full screen apps.

Mission Control combines Exposé®, full screen apps, Dashboard and Spaces into one unified experience for a bird’s eye view of every app and window running on your Mac. With a simple swipe, your desktop zooms out to display your open windows grouped by app, thumbnails of your full screen apps and your Dashboard, and allows you to instantly navigate anywhere with a tap.

The Mac App Store is built into Lion and is the best place to discover great new Mac apps, buy them with your iTunes account, download and install them. Apps automatically install directly to Launchpad, and with Lion’s release, the Mac App Store will be able to deliver smaller “delta” app updates and new apps that can take advantage of features like In-App Purchase and Push Notifications.

Launchpad makes it easier than ever to find and launch any app. With a single Multi-Touch gesture, all your Mac apps are displayed in a stunning full screen layout. You can organize apps in any order or into folders and swipe through unlimited pages of apps to find the one you want.

Lion includes a completely redesigned Mail app with an elegant widescreen layout. The new Conversations feature groups related messages into an easily scrollable timeline, intelligently hiding repeated text so the conversation is easy to follow, and retaining graphics and attachments as they were originally sent. An incredibly powerful new search feature allows you to refine your search and suggests matches by person, subject and label as you type. Mail includes built-in support for Microsoft Exchange 2010.

Additional new features in Lion include:

  • Resume, which conveniently brings your apps back exactly how you left them when you restart your Mac or quit and relaunch an app;
  • Auto Save, which automatically and continuously saves your documents as you work;
  • Versions, which automatically records the history of your document as you create it, and gives you an easy way to browse, revert and even copy and paste from previous versions; and
  • AirDrop, which finds nearby Macs and automatically sets up a peer-to-peer wireless connection to make transferring files quick and easy.

Pricing & Availability
Mac OS X Lion will be available in July as an upgrade to Mac OS X version 10.6 Snow Leopard® from the Mac App Store for $29.99 (US).  Lion will be the easiest OS X upgrade and at about 4GB, it is the size of an HD movie from the iTunes Store®. Mac OS X Lion Server requires Lion and will be available in July from the Mac App Store for $49.99 (US).

Lion requires an Intel-based Mac with a Core 2 Duo, i3, i5, i7 or Xeon processor and 2GB of RAM. The Lion upgrade can be installed on all your authorized personal Macs.

The Mac OS X Lion Up-To-Date upgrade is available at no additional charge via the Mac App Store to all customers who purchased a qualifying new Mac system from Apple or an Apple Authorized Reseller on or after June 6, 2011. Users must request their Up-To-Date upgrade within 30 days of purchase of their Mac computer. Customers who purchase a qualifying Mac between June 6, 2011 and the date when Lion is available in the Mac App Store will have 30 days from Lion’s official release date to make a request.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Apple, the Apple logo, Mac, Mac OS, Macintosh, App Store, Multi-Touch, MacBook Air, MacBook, Spaces, iWork, iLife, Safari, iTunes, FaceTime, Exposé, Snow Leopard and iTunes Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Tue, 31 May 2011 00:00:00 +0000 Apple iWork Now Available For iPhone & iPod touch Users

CUPERTINO, California—May 31, 2011—Apple® today announced that its groundbreaking iWork® productivity apps, Keynote®, Pages® and Numbers®, are now available for iPhone® and iPod touch®, as well as iPad®. Created for the Mac® and then completely redesigned for iOS and Apple’s revolutionary Multi-Touch™ interface, Keynote, Pages and Numbers allow you to create and share stunning presentations, beautifully formatted documents and powerful spreadsheets on the go. iWork apps are available on the App Store™ for $9.99 each to new users and as a free update for existing iWork for iPad customers.

“Now you can use Keynote, Pages and Numbers on iPhone and iPod touch to create amazing presentations, documents and spreadsheets right in the palm of your hand,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The incredible Retina display, revolutionary Multi-Touch interface and our powerful software make it easy to create, edit, organize and share all of your documents from iPhone 4 or iPod touch.”

Keynote, Pages and Numbers import and export documents from iWork for Mac and Microsoft Office; print wirelessly using AirPrint™; and include beautiful Apple-designed themes and templates. All iWork apps now include improved document management with thumbnail images that let you find your files quickly, organize them and group them into folders using intuitive gestures. From the Tools button in the toolbar, you can easily share any presentation, document or spreadsheet without leaving the app.

Keynote makes it easy to create impressive presentations, complete with animated charts and transitions. You can play your presentation in Full Screen view on the stunning, high-resolution Retina™ display or connect to a projector or HDTV for a large audience. Available separately, the Keynote Remote app allows your iPhone or iPod touch to control a Keynote presentation on any iOS device or Mac.

Pages is the most beautiful word processor ever designed for a mobile device and has everything you need to create amazing documents. Pages takes full advantage of the high-resolution Retina display on iPhone 4 and iPod touch so you can see all the detail and richness of your documents. To make working with text easy on iPhone and iPod touch, Smart Zoom automatically zooms in to follow the cursor while you’re editing and zooms back out when you’re done.

Numbers uses Multi-Touch gestures and an intelligent keyboard to help you create compelling, great-looking spreadsheets with over 250 easy-to-use functions, flexible tables and eye-catching charts. Just like Pages, Numbers takes advantage of the high-resolution Retina display and Smart Zoom to make working with text and cells on iPhone 4 or iPod touch easy.

Pricing & Availability
Keynote, Pages and Numbers are universal apps that run on iPad and iPad 2, iPhone 3GS and iPhone 4, and iPod touch (3rd & 4th generation). Keynote, Pages and Numbers are available from the App Store for $9.99 (US) each for new users, or as a free update for existing iWork for iPad customers. Keynote Remote is sold separately via the App Store for 99 cents (US).

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Apple, the Apple logo, Mac, Mac OS, Macintosh, iWork, Keynote, Pages, Numbers, iPhone, iPod touch, iPad, Multi-Touch, App Store, AirPrint and Retina are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Tue, 31 May 2011 00:00:00 +0000 Apple to Unveil Next Generation Software at Keynote Address on Monday, June 6

CUPERTINO, California—May 31, 2011—Apple® CEO Steve Jobs and a team of Apple executives will kick off the company’s annual Worldwide Developers Conference (WWDC) with a keynote address on Monday, June 6 at 10:00 a.m. At the keynote, Apple will unveil its next generation software - Lion, the eighth major release of Mac OS® X; iOS 5, the next version of Apple’s advanced mobile operating system which powers the iPad®, iPhone® and iPod touch®; and iCloud®, Apple’s upcoming cloud services offering.

WWDC will feature more than 100 technical sessions presented by Apple engineers. Mac® developers will see and learn how to develop world-class Mac OS X Lion applications using its latest technologies and capabilities. Mobile developers will be able to explore the latest innovations and capabilities of iOS and learn how to greatly enhance the functionality, performance and design of their apps. All developers can bring their code to the labs and work with Apple engineers.

For more details, visit the Apple Worldwide Developers Conference 2011 website at developer.apple.com/wwdc.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Jennifer Bowcock
Apple
jennifer.b@apple.com
(408) 974-9758

Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iPad, and iPod touch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Tue, 3 May 2011 00:00:00 +0000 Apple Announces New iMac With Next Generation Quad-Core Processors, Graphics & Thunderbolt I/O Technology

CUPERTINO, California—May 3, 2011—Apple® today updated its signature all-in-one iMac® with next generation quad-core processors, powerful new graphics, groundbreaking high-speed Thunderbolt I/O technology and a new FaceTime® HD camera. Starting at $1,199, the new iMac is up to 70 percent faster and new graphics deliver up to three times the performance of the previous generation.*

“Our customers love the iMac’s aluminum enclosure, gorgeous display and all-in-one design,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With next generation quad-core processors, powerful new graphics, Thunderbolt technology and a FaceTime HD camera, we've made the world’s best desktop even better.”

The new iMac features quad-core Intel Core i5 processors with an option for customers to choose Core i7 processors up to 3.4 GHz. These next generation processors feature an integrated memory controller for an amazingly responsive experience and a powerful new media engine for high-performance video encoding and decoding. With new AMD Radeon HD graphics processors, the new iMac has the most powerful graphics ever in an all-in-one desktop.

iMac is the first desktop computer on the market to include groundbreaking Thunderbolt I/O technology. The 21.5-inch iMac has a single Thunderbolt port while the 27-inch model features two ports for even greater expansion. Developed by Intel with collaboration from Apple, Thunderbolt enables expandability never before possible on an all-in-one computer. Featuring two bi-directional channels with transfer speeds up to an amazing 10Gbps each, Thunderbolt delivers PCI Express directly to external high performance peripherals such as RAID arrays, and can support FireWire® and USB consumer devices, and Gigabit Ethernet networks via adapters. Thunderbolt also supports DisplayPort for high resolution displays and works with existing adapters for HDMI, DVI and VGA displays. Freely available for implementation on systems, cables and devices, Thunderbolt technology is expected to be widely adopted as a new standard for high performance I/O.

iMac includes a built-in FaceTime HD camera and Apple’s innovative FaceTime software for crisp, widescreen video calling the whole family can enjoy. The new camera supports high definition video calls between all FaceTime HD-enabled Macs and standard resolution calls with iPad® 2, iPhone® 4, the current generation iPod touch® and other Intel-based Macs. The iMac continues to feature its signature aluminum and glass design, gorgeous IPS LED-backlit high resolution display, SD card slot and comes with Apple’s innovative Magic Mouse or Magic Trackpad.

Continuing Apple’s commitment to the environment, Apple’s desktop line is a leader in green design. The iMac meets stringent Energy Star 5.2 requirements and achieves EPEAT Gold rating.** iMac features LED-backlit displays that are mercury-free and made with arsenic-free glass. iMac uses PVC-free components and cables, contains no brominated flame retardants, uses highly recyclable materials and features material-efficient system and packaging designs.

Every Mac comes with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for creating and sharing great photos, movies and music. Snow Leopard builds on more than a decade of innovation and includes the Mac App Store℠ for finding great new apps for your Mac. iLife ’11 features iPhoto® with stunning full screen views for browsing, editing and sharing photos; iMovie® with powerful easy-to-use tools to transform home videos into fun theatrical trailers; and GarageBand® with new ways to improve your playing and create great sounding songs.

Pricing & Availability
The new iMac is available through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. The 21.5-inch iMac is available in two configurations: one with a 2.5 GHz quad-core Intel Core i5, AMD Radeon HD 6750M and 500GB hard drive for a suggested retail price of $1,199 (US); and one with a 2.7 GHz quad-core Intel Core i5, AMD Radeon HD 6770M and 1TB hard drive for a suggested retail price of $1,499 (US). The new 27-inch iMac is available in two models: one with a 2.7 GHz quad-core Intel Core i5, AMD Radeon HD 6770M and 1TB hard drive for a suggested retail price of $1,699 (US); and one with a 3.1 GHz quad-core Intel Core i5, AMD Radeon HD 6970M and 1TB hard drive for a suggested retail price of $1,999 (US).

Configure-to-order options include faster Intel Core i7 processors up to 3.4 GHz, additional hard drive capacity up to 2TB, a 256GB solid state drive, additional DDR3 memory and AppleCare® Protection Plan. Additional technical specifications and configure-to-order options and accessories are available online at www.apple.com/imac.

*Testing conducted by Apple in April 2011 using preproduction iMac configurations. For more information visit www.apple.com/imac/features.html.

**Claim based on energy efficiency categories and products listed within the EPA ENERGY STAR 5.2 energy database as of April 2011. EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386

Apple, the Apple logo, Mac, Mac OS, Macintosh, FaceTime, FireWire, iPad, iPhone, iPod touch, Snow Leopard, iLife, App Store, iPhoto, iMovie, GarageBand, Apple Store and Apple Care are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 27 Apr 2011 00:00:00 +0000 Apple Q&A on Location Data

Apple would like to respond to the questions we have recently received about the gathering and use of location information by our devices.

1. Why is Apple tracking the location of my iPhone?
Apple is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so.

2. Then why is everyone so concerned about this?
Providing mobile users with fast and accurate location information while preserving their security and privacy has raised some very complex technical issues which are hard to communicate in a soundbite. Users are confused, partly because the creators of this new technology (including Apple) have not provided enough education about these issues to date.

3. Why is my iPhone logging my location?
The iPhone is not logging your location. Rather, it’s maintaining a database of Wi-Fi hotspots and cell towers around your current location, some of which may be located more than one hundred miles away from your iPhone, to help your iPhone rapidly and accurately calculate its location when requested. Calculating a phone’s location using just GPS satellite data can take up to several minutes. iPhone can reduce this time to just a few seconds by using Wi-Fi hotspot and cell tower data to quickly find GPS satellites, and even triangulate its location using just Wi-Fi hotspot and cell tower data when GPS is not available (such as indoors or in basements). These calculations are performed live on the iPhone using a crowd-sourced database of Wi-Fi hotspot and cell tower data that is generated by tens of millions of iPhones sending the geo-tagged locations of nearby Wi-Fi hotspots and cell towers in an anonymous and encrypted form to Apple.

4. Is this crowd-sourced database stored on the iPhone?
The entire crowd-sourced database is too big to store on an iPhone, so we download an appropriate subset (cache) onto each iPhone. This cache is protected but not encrypted, and is backed up in iTunes whenever you back up your iPhone. The backup is encrypted or not, depending on the user settings in iTunes. The location data that researchers are seeing on the iPhone is not the past or present location of the iPhone, but rather the locations of Wi-Fi hotspots and cell towers surrounding the iPhone’s location, which can be more than one hundred miles away from the iPhone. We plan to cease backing up this cache in a software update coming soon (see Software Update section below).

5. Can Apple locate me based on my geo-tagged Wi-Fi hotspot and cell tower data?
No. This data is sent to Apple in an anonymous and encrypted form. Apple cannot identify the source of this data.

6. People have identified up to a year’s worth of location data being stored on the iPhone. Why does my iPhone need so much data in order to assist it in finding my location today?
This data is not the iPhone’s location data—it is a subset (cache) of the crowd-sourced Wi-Fi hotspot and cell tower database which is downloaded from Apple into the iPhone to assist the iPhone in rapidly and accurately calculating location. The reason the iPhone stores so much data is a bug we uncovered and plan to fix shortly (see Software Update section below). We don’t think the iPhone needs to store more than seven days of this data.

7. When I turn off Location Services, why does my iPhone sometimes continue updating its Wi-Fi and cell tower data from Apple’s crowd-sourced database? 
It shouldn’t. This is a bug, which we plan to fix shortly (see Software Update section below).

8. What other location data is Apple collecting from the iPhone besides crowd-sourced Wi-Fi hotspot and cell tower data?
Apple is now collecting anonymous traffic data to build a crowd-sourced traffic database with the goal of providing iPhone users an improved traffic service in the next couple of years.

9. Does Apple currently provide any data collected from iPhones to third parties? 
We provide anonymous crash logs from users that have opted in to third-party developers to help them debug their apps. Our iAds advertising system can use location as a factor in targeting ads. Location is not shared with any third party or ad unless the user explicitly approves giving the current location to the current ad (for example, to request the ad locate the Target store nearest them).

10. Does Apple believe that personal information security and privacy are important?
Yes, we strongly do. For example, iPhone was the first to ask users to give their permission for each and every app that wanted to use location. Apple will continue to be one of the leaders in strengthening personal information security and privacy.

Software Update
Sometime in the next few weeks Apple will release a free iOS software update that:

  • reduces the size of the crowd-sourced Wi-Fi hotspot and cell tower database cached on the iPhone,
  • ceases backing up this cache, and
  • deletes this cache entirely when Location Services is turned off.

In the next major iOS software release the cache will also be encrypted on the iPhone.

Press Contacts:
Natalie Harrison
Apple
harri@apple.com
(408) 862-0565

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 27 Apr 2011 00:00:00 +0000 White iPhone Arrives Tomorrow

CUPERTINO, California—April 27, 2011—Apple® today announced that the white iPhone® 4 will be available beginning tomorrow. White iPhone 4 models will be available from Apple’s online store (www.apple.com), at Apple’s retail stores, AT&T and Verizon Wireless stores and select Apple Authorized Resellers.

“The white iPhone 4 has finally arrived and it’s beautiful,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We appreciate everyone who has waited patiently while we’ve worked to get every detail right.”

iPhone 4 is the most innovative phone in the world, featuring Apple’s stunning Retina™ display, the highest resolution display ever built into a phone resulting in super crisp text, images and video, and FaceTime®, which makes video calling a reality.

Pricing & Availability
White models of iPhone 4 will be available in Austria, Australia, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Switzerland, Sweden, Taiwan, Thailand, UK and the US, beginning Thursday, April 28 and in many more countries around the world soon. White iPhone 4 will be available for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model with a new two year agreement through the Apple Store® (www.apple.com), at Apple’s retail stores, AT&T and Verizon Wireless stores and select Apple Authorized Resellers.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Natalie Harrison
Apple
harri@apple.com
(408) 862-0565

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, Retina, FaceTime and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 27 Apr 2011 00:00:00 +0000 iPad 2 Arrives in Japan, Hong Kong, Korea, Singapore & Eight Other Countries This Week

CUPERTINO, California—April 27, 2011—Apple® today announced that iPad® 2, the second-generation of its breakthrough post-PC device, will arrive in Japan on Thursday, April 28 and Hong Kong, Korea, Singapore and eight additional countries on Friday, April 29. iPad 2 will be available at Apple retail stores at 9 a.m. local time, select Apple Authorized Resellers, and online through the Apple Store® (www.apple.com) beginning at 1 a.m. Additionally, iPad 2 with Wi-Fi will be available in China beginning Friday, May 6.

iPad 2 features an entirely new design that is 33 percent thinner and up to 15 percent lighter than the original iPad, while maintaining the same stunning 9.7-inch LED-backlit LCD screen. iPad 2 features Apple’s new dual-core A5 processor for blazing fast performance and stunning graphics and now includes two cameras, a front-facing VGA camera for FaceTime® and Photo Booth®, and a rear-facing camera that captures 720p HD video, bringing the innovative FaceTime feature to iPad users for the first time. Though it is thinner, lighter, faster and packed with new features, iPad 2 still delivers up to 10 hours of battery life* that users have come to expect.

Pricing & Availability
iPad 2 with Wi-Fi will be available in Japan on April 28 and Hong Kong, India, Israel, Korea, Macau, Malaysia, Philippines, Singapore, South Africa, Turkey and UAE on April 29 for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model and $699 (US) for the 64GB model. iPad 2 with Wi-Fi + 3G will be available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad 2 with Wi-Fi will be available in China on May 6, and further international availability will be announced at a later date.

iMovie® and GarageBand® for iPad apps are available for $4.99 (US) each from the App Store℠ on iPad or www.itunes.com/appstore. The Smart Cover is available in a range of colors in vibrant polyurethane for $39 (US) or rich leather for $69 (US).

*Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Apple Store, FaceTime, Photo Booth, iMovie, GarageBand and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 20 Apr 2011 00:00:00 +0000 Apple Reports Second Quarter Results

CUPERTINO, California—April 20, 2011—Apple® today announced financial results for its fiscal 2011 second quarter ended March 26, 2011. The Company posted record second quarter revenue of $24.67 billion and record second quarter net profit of $5.99 billion, or $6.40 per diluted share. These results compare to revenue of $13.50 billion and net quarterly profit of $3.07 billion, or $3.33 per diluted share, in the year-ago quarter. Gross margin was 41.4 percent compared to 41.7 percent in the year-ago quarter. International sales accounted for 59 percent of the quarter’s revenue.

Apple sold 3.76 million Macs during the quarter, a 28 percent unit increase over the year-ago quarter. The Company sold 18.65 million iPhones in the quarter, representing 113 percent unit growth over the year-ago quarter. Apple sold 9.02 million iPods during the quarter, representing a 17 percent unit decline from the year-ago quarter. The Company also sold 4.69 million iPads during the quarter.

“With quarterly revenue growth of 83 percent and profit growth of 95 percent, we’re firing on all cylinders,” said Steve Jobs, Apple’s CEO. “We will continue to innovate on all fronts throughout the remainder of the year.”

“We are extremely pleased with our record March quarter revenue and earnings and cash flow from operations of over $6.2 billion,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the third fiscal quarter of 2011, we expect revenue of about $23 billion and we expect diluted earnings per share of about $5.03.”

Apple will provide live streaming of its Q2 2011 financial results conference call beginning at 2:00 p.m. PDT on April 20, 2011 at www.apple.com/quicktime/qtv/earningsq211. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue and earnings per share. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 25, 2010, its Form 10-Q for the quarter ended December 25, 2010, and its Form 10-Q for the quarter ended March 26, 2011 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

Apple, the Apple logo, Mac, Mac OS and Macintosh are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Mon, 18 Apr 2011 00:00:00 +0000 FY 11 Second Quarter Results Conference Call

WHAT: Apple® FY 11 Second Quarter Results Conference Call

WHERE: Via conference call. The dial-in number for press is (888) 215-6982 (toll-free) or (913) 312-0672

WHEN: Wednesday, April 20, 2011, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Wednesday, April 20 at 5:00 p.m. PDT/8:00 p.m. EDT through Wednesday, May 4 at 5:00 p.m. PDT/8:00 p.m. EDT. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 8218881.

WEBCAST: Apple will provide live audio streaming of its FY 11 Second Quarter Results Conference Call using Apple’s industry-leading QuickTime® multimedia software. The live webcast will begin at 2:00 p.m. PDT on April 20, 2011 at www.apple.com/quicktime/qtv/earningsq211 and will also be available for replay for approximately two weeks thereafter. The webcast is available on any iPad®, iPhone®, iPod touch® or any Mac® or PC running QuickTime 6 or QuickTime 7. QuickTime 7 is available from www.apple.com/quicktime.

This recording is the property of Apple and protected by U.S. copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Steve Dowling
(408) 974-1896
dowling@apple.com

Kristin Huguet 
Apple
(408) 974-2414
khuguet@apple.com

Apple, the Apple logo, Mac, Mac OS, Macintosh, QuickTime, iPad, iPhone and iPod touch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Fri, 15 Apr 2011 00:00:00 +0000 Apple's filing in Apple v. Samsung
 Mon, 28 Mar 2011 00:00:00 +0000 Apple Worldwide Developers Conference to Kick Off June 6 at Moscone West in San Francisco

CUPERTINO, California—March 28, 2011—Apple® today announced that it will hold its annual Worldwide Developers Conference (WWDC) June 6 through June 10 at San Francisco’s Moscone West. At this year’s five-day conference Apple will unveil the future of iOS and Mac OS®, including exciting demonstrations of the new kinds of apps that developers can build using Apple’s advanced frameworks and more than 100 technical sessions presented by Apple engineers.

“At this year’s conference we are going to unveil the future of iOS and Mac OS,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “If you are an iOS or Mac OS X software developer, this is the event that you do not want to miss.”

Mobile developers will be able to explore the latest innovations and capabilities of iOS and learn how to greatly enhance the functionality, performance and design of their apps. Mac® developers will see and learn how to develop world-class Mac OS X Lion applications using its latest technologies and capabilities. Developers can even bring their code to the labs and work with Apple engineers, applying development techniques and best-practices to enhance their apps.

Activities at Apple’s WWDC 2011 include:

  • more than 100 technical sessions presented by Apple engineers on a wide range of technology-specific topics for developing, deploying and integrating the latest iOS and Mac OS technologies;
  • over 1,000 Apple engineers providing developers with code-level assistance, insight into optimal development techniques, and guidance on how they can make the most of iOS and Mac OS technologies in their apps;
  • the opportunity to connect with thousands of fellow iPad®, iPhone® and Mac developers from around the world; and
  • Apple Design Awards which recognize iPad, iPhone and Mac apps that demonstrate technical excellence, innovation and outstanding design.

Go to the Apple Worldwide Developers Conference 2011 website (developer.apple.com/wwdc)  to purchase tickets, as well as for updates and more information.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Todd Wilder
Apple
wilder@apple.com
(408) 974-8335

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad and iPhone are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 23 Mar 2011 00:00:00 +0000 Bertrand Serlet to Leave Apple

CUPERTINO, California—March 23, 2011—Apple® today announced that Bertrand Serlet, Apple’s senior vice president of Mac® Software Engineering, will be leaving the company. Craig Federighi, Apple’s vice president of Mac Software Engineering, will assume Serlet’s responsibilities and report to Steve Jobs, Apple’s CEO. Federighi is responsible for the development of Mac OS® X and has been managing the Mac OS software engineering group for the past two years.

“I’ve worked with Steve for 22 years and have had an incredible time developing products at both NeXT and Apple, but at this point, I want to focus less on products and more on science,” said Bertrand Serlet, Apple’s senior vice president of Software Engineering. “Craig has done a great job managing the Mac OS team for the past two years, Lion is a great release and the transition should be seamless.”

Federighi worked at NeXT, followed by Apple, and then spent a decade at Ariba where he held several roles including vice president of Internet Services and chief technology officer. He returned to Apple in 2009 to lead Mac OS X engineering. Federighi holds a Master of Science degree in Computer Science and a Bachelor of Science in Electrical Engineering and Computer Science from the University of California, Berkeley.

Serlet joined Apple in 1997, and has been involved in the definition, development and creation of Mac OS X, the world’s most advanced operating system. Before joining Apple, Serlet spent four years at Xerox PARC, then joined NeXT in 1989. Serlet holds a doctorate in Computer Science from the University of Orsay, France.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Apple, the Apple logo, Mac, Mac OS and Macintosh are trademarks of Apple. Other company and product names may be trademarks of their respective owners. 

 Tue, 22 Mar 2011 12:41:54 +0000 iPad 2 Arrives in 25 More Countries This Friday

CUPERTINO, California—March 22, 2011—Apple® today announced that iPad® 2, the second-generation of its third post-PC device, will go on sale in 25 additional countries this Friday, March 25. iPad 2 will be available at Apple retail stores and select Apple Authorized Resellers at 5 p.m. local time, and online through the Apple Store® (www.apple.com) beginning at 1 a.m. Apple today also announced that all models of iPad 2 will be available in Hong Kong, Korea, Singapore and additional countries in April.

“While competitors are still struggling to catch up with our first iPad, we’ve changed the game again with iPad 2,” said Steve Jobs, Apple’s CEO. “We’re experiencing amazing demand for iPad 2 in the US, and customers around the world have told us they can't wait to get their hands on it. We appreciate everyone’s patience and we are working hard to build enough iPads for everyone.”

iPad 2 features an entirely new design that is 33 percent thinner and up to 15 percent lighter than the original iPad, while maintaining the same stunning 9.7-inch LED-backlit LCD screen. iPad 2 features Apple’s new dual-core A5 processor for blazing fast performance and stunning graphics and now includes two cameras, a front-facing VGA camera for FaceTime® and Photo Booth®, and a rear-facing camera that captures 720p HD video, bringing the innovative FaceTime feature to iPad users for the first time. Though it is thinner, lighter, faster and packed with new features, iPad 2 still delivers up to 10 hours of battery life* that users have come to expect.

Pricing & Availability
iPad 2 with Wi-Fi will be available in Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the UK on March 25 for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model, $699 (US) the 64GB model. iPad 2 with Wi-Fi + 3G will be available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad 2 will be available in Hong Kong, Korea, Singapore and additional countries in April, and in many more countries around the world in the coming months. Further international availability and pricing will be announced at a later date.

iMovie® and GarageBand® for iPad apps are available for $4.99 (US) each from the App Store℠ on iPad or www.itunes.com/appstore. The Smart Cover is available in a range of colors in vibrant polyurethane for $39 (US) or rich leather for $69 (US).

*Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Janette Barrios
Apple
jbarrios@apple.com
(408) 974-7608

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Apple Store, FaceTime, Photo Booth, iMovie, GarageBand and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Thu, 10 Mar 2011 21:08:14 +0000 iPad 2 Arrives Tomorrow

CUPERTINO, California—March 10, 2011—Apple® today announced that iPad™ 2, the next generation of its magical device for browsing the web, reading and sending email, enjoying photos, watching videos, listening to music, playing games, reading ebooks and much more, will be available tomorrow at 5 p.m. local time at all 236 Apple retail stores in the US and through the Apple Store® (www.apple.com) beginning at 1 a.m. PT. Every customer who buys an iPad 2 at an Apple retail store will be offered free Personal Setup service, helping them customize their iPad 2 by setting up email, loading new apps from the App Store℠ and more, so they’ll be up and running with their new iPad 2 before they leave the store. iPad 2 will also be available beginning at 5 p.m. local time at AT&T, Best Buy, Target, Verizon Wireless, Walmart and select Apple Authorized Resellers.

iPad 2 features an entirely new design that is 33 percent thinner and up to 15 percent lighter than the original iPad, while maintaining the same stunning 9.7-inch LED-backlit LCD screen. iPad 2 features Apple’s new dual-core A5 processor for blazing fast performance and stunning graphics and now includes two cameras, a front-facing VGA camera for FaceTime® and Photo Booth®, and a rear-facing camera that captures 720p HD video, bringing the innovative FaceTime feature to iPad users for the first time. Though it is thinner, lighter, faster and packed with new features, iPad 2 still delivers up to 10 hours of battery life* that users have come to expect. iPad 2 is available in black or white, features models that run on AT&T’s and Verizon’s 3G networks, and introduces the innovative iPad 2 Smart Cover in a range of vibrant polyurethane and rich leather colors.

Pricing & Availability
iPad 2 with Wi-Fi will be available in the US on March 11 for a suggested retail price of $499 for the 16GB model, $599 for the 32GB model, $699 for the 64GB model. iPad 2 with Wi-Fi + 3G will be available for a suggested retail price of $629 for the 16GB model, $729 for the 32GB model and $829 for the 64GB model. iPad 2 with Wi-Fi + 3G compatible with the Verizon network will be available in the US only for a suggested retail price of $629 for the 16GB model, $729 for the 32GB model and $829 for the 64GB model.

iMovie® and GarageBand® for iPad apps are available today for $4.99 each from the App Store on iPad or www.itunes.com/appstore. The Smart Cover is available in a range of colors in vibrant polyurethane for $39 or rich leather for $69.

iPad 2 will be available in Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the UK on March 25; and in many more countries around the world in the coming months. Further international availability and pricing will be announced at a later date.

*Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Simon Pope
Apple
spope@apple.com
(408) 974-0457

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Apple Store, App Store, FaceTime, Photo Booth, iMovie and GarageBand are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 2 Mar 2011 21:03:04 +0000 Apple Launches iPad 2

SAN FRANCISCO—March 2, 2011—Apple® today introduced iPad™ 2, the next generation of its magical device for browsing the web, reading and sending email, enjoying photos, watching videos, listening to music, playing games, reading ebooks and much more. iPad 2 features an entirely new design that is 33 percent thinner and up to 15 percent lighter than the original iPad, while maintaining the same stunning 9.7-inch LED-backlit LCD screen. iPad 2 features Apple’s new dual-core A5 processor for blazing fast performance and stunning graphics and now includes two cameras, a front-facing VGA camera for FaceTime® and Photo Booth®, and a rear-facing camera that captures 720p HD video, bringing the innovative FaceTime feature to iPad users for the first time. Though it is thinner, lighter, faster and packed with new features, iPad 2 still delivers up to 10 hours of battery life* that users have come to expect. iPad 2 is available in black or white, features models that run on AT&T’s and Verizon’s 3G networks, and introduces the innovative iPad 2 Smart Cover in a range of vibrant polyurethane and rich leather colors.

“With more than 15 million iPads sold, iPad has defined an entirely new category of mobile devices,” said Steve Jobs, Apple’s CEO. “While others have been scrambling to copy the first generation iPad, we’re launching iPad 2, which moves the bar far ahead of the competition and will likely cause them to go back to the drawing boards yet again.”

With the new front and rear cameras, iPad 2 users can now make FaceTime calls to millions of iPhone® 4, iPod touch® and Mac® users so they can see family and friends anywhere there is Wi-Fi. Photo Booth lets you apply fun visual effects, including eight photo special effects like Squeeze, Twirl and Kaleidoscope, to photos captured by either camera.

iPad 2 comes with iOS 4.3, the latest version of the world’s most advanced mobile operating system, with new features including faster Safari® mobile browsing performance; iTunes® Home Sharing; enhancements to AirPlay®;** the choice to use the iPad side switch to either lock the screen rotation or mute audio; and Personal Hotspot to share an iPhone 4 cellular data connection over Wi-Fi.*** Additional iPad 2 features include a built-in gyro for advanced gaming; HSUPA support for enhanced 3G upload speeds on iPad 2 Wi-Fi + 3G on AT&T, and HDMI Video Mirroring that lets users mirror their iPad screen on an HDTV using an optional adaptor.

The innovative new iPad 2 Smart Cover provides protection for the iPad screen while maintaining its thin and lightweight profile. Designed with a unique self-aligning magnetic hinge that makes it easy to attach and remove, the new iPad 2 Smart Cover automatically wakes iPad 2 when it’s opened and puts it to sleep when it’s closed, and has a soft microfiber lining to help keep the screen clean. The Smart Cover also folds into a stand for typing or viewing videos and is available in vibrant polyurethane for $39 or rich leather for $69 in a range of colors, including a (PRODUCT) RED one which helps support the Global Fund to fight HIV/AIDS in Africa.

Apple also introduced two new apps: iMovie® and GarageBand® for iPad, both available on the App Store℠ for just $4.99 each. With iMovie, iPad 2 users can shoot and edit videos right on their iPad and post their movies to YouTube, Facebook, Vimeo and their MobileMe℠ gallery; watch them on their iPod®, iPhone or iPad; as well as view them on their HDTV using AirPlay and Apple TV®. GarageBand turns your iPad into a collection of touch instruments and 8-track recording studio, allowing you to perform with onscreen keyboards, guitars, drums and basses using multi-touch gestures–even if you don’t play a musical instrument.

iPad 2 runs almost all of the over 350,000 apps available on the App Store and there are more than 65,000 native iPad apps available from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel. The iTunes Store gives iPad users access to the world’s most popular online music, TV and movie store with a catalog of over 14 million songs, over 50,000 TV episodes and over 10,000 films including over 3,500 in stunning high definition video. The iBooks® app for iPad includes Apple’s iBookstore℠, the best way to browse, buy and read books on a mobile device.

Pricing & Availability
iPad 2 with Wi-Fi will be available on March 11 for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model, $699 (US) for the 64GB model. iPad 2 Wi-Fi + 3G will be available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad 2 Wi-Fi + 3G compatible with the Verizon network will be available in the US only for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad 2 will be sold in the US through the Apple Store® (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. iMovie and GarageBand for iPad apps will be available on March 11 for $4.99 each from the App Store on iPad or www.itunes.com/appstore.

iPad 2 will be available in Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the UK on March 25; and in many more countries around the world in the coming months. Further international availability and pricing will be announced at a later date.

*Battery life depends on device settings, usage and other factors. Actual results vary.

**AirPlay video requires second generation Apple TV running the latest software.

***Personal Hotspot requires supporting data plan. Customers should check with their carrier for availability.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Simon Pope
Apple
spope@apple.com
(408) 974-0457

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, FaceTime, Photo Booth, iPhone, iPod touch, Safari, iTunes, AirPlay, iMovie, GarageBand, App Store, MobileMe, iPod, Apple TV, iBooks, iBookstore and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 2 Mar 2011 21:00:48 +0000 Apple Introduces iOS 4.3

SAN FRANCISCO—March 2, 2011—Apple® today introduced iOS 4.3, the latest version of the world’s most advanced mobile operating system. New features in iOS 4.3 include faster Safari® mobile browsing performance with the Nitro JavaScript engine; iTunes® Home Sharing; enhancements to AirPlay®; the choice of using the iPad™ side switch to either lock the screen rotation or mute the audio; and the Personal Hotspot feature for sharing an iPhone® 4 cellular data connection over Wi-Fi.

“With more than 160 million iOS devices worldwide, including over 100 million iPhones, the growth of the iOS platform has been unprecedented,” said Steve Jobs, Apple’s CEO. “iOS 4.3 adds even more features to the world’s most advanced mobile operating system, across three blockbuster devices—iPad, iPhone and iPod touch—providing an ecosystem that offers customers an incredibly rich experience and developers unlimited opportunities.”

The Safari mobile browsing experience gets even better with iOS 4.3. The Nitro JavaScript engine that Apple pioneered on the desktop is now built into WebKit, the technology at the heart of Safari, and more than doubles the performance of JavaScript execution using just-in-time compilation. With the Nitro JavaScript engine, Safari provides an even better mobile browser experience working faster to support the interactivity of complex sites you visit on a daily basis.

New iTunes Home Sharing allows iOS 4.3 users to play music, movies and TV shows on an iPad, iPhone or iPod touch® from their iTunes library on a Mac® or PC over a local Wi-Fi network. With a simple tap you can enjoy all the media in your iTunes library wherever you are in your home. You can stream a movie from your Mac in one room to your iPad in another or stream an iTunes mix to your iPod touch from the office to the kitchen. With Home Sharing on your iPad, iPhone or iPod touch you’ve got your entire iTunes library in your hands wherever you are in your home.

iOS 4.3 includes enhancements to AirPlay, the breakthrough wireless technology that allows users to stream music, photos and video to Apple TV®. With iOS 4.3 you can stream additional content including video from third party apps and web sites, videos from the Photos app and previews from the iTunes app to your TV.* AirPlay also allows you to bring photos to life on the TV screen by using one of the stunning new slideshow transitions, or shoot a video on your iPad 2, iPhone or iPod touch and stream it directly from the Photos app to Apple TV.

The new Personal Hotspot feature in iOS 4.3 lets you bring Wi-Fi with you anywhere you go, by allowing you to share an iPhone 4 cellular data connection with up to five devices in a combination of up to three Wi-Fi, three Bluetooth and one USB device.** Joining a Personal Hotspot is easy and once the feature is enabled a status bar displays how many devices are currently connected. Every connection is password protected and when not in use Personal Hotspot turns itself off to save battery life.

More than 10 billion apps have been downloaded from the revolutionary App Store℠ and more than 350,000 apps are available, including more than 65,000 native iPad apps, to consumers in 90 countries. Users of the more than 160 million iOS devices around the world can choose from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel.

Availability
iOS 4.3 will be available to iPad, iPhone and iPod touch users as a free software update on Friday, March 11. iOS 4.3 is compatible with iPad, iPad 2, iPhone 3GS, iPhone 4 (GSM model), plus third and fourth generation iPod touch. For more information please visit www.apple.com.

*AirPlay video requires second generation Apple TV running the latest software.

**Personal Hotspot requires supporting data plan. Customers should check with their carrier for availability.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Simon Pope
Apple
spope@apple.com
(408) 974-0457

Apple, the Apple logo, Mac, Mac OS, Macintosh, Safari, iTunes, AirPlay, iPad, iPhone, iPod touch, Apple TV and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 2 Mar 2011 20:46:20 +0000 Random House, Inc. Makes Entire US Catalog of 17,000 ebooks Available on Apple’s iBookstore

SAN FRANCISCO—March 2, 2011—Apple® today announced that Random House, Inc., the largest trade book publisher in the US, has made its full catalog of 17,000 ebooks available on Apple’s iBookstore℠, including bestsellers by Stieg Larsson, John Grisham, Dan Brown, Danielle Steel, Laura Hillenbrand, Cormac McCarthy, Lee Child and many more of the world’s preeminent authors. Starting today, customers can pre-order upcoming releases from Random House including Lisa Gardner’s “Love You More,” Suze Orman’s “The Money Class” and Jean Auel’s “The Land of Painted Caves.” With the addition of Random House, the iBookstore now offers ebooks from all six major trade publishers and thousands of independent publishers.

“We are delighted that Apple’s iBookstore now will be carrying Random House’s US ebooks for the first time,” said Markus Dohle, Random House’s Chairman and CEO. “And we look forward to bringing our 17,000 ebooks to Apple customers.”

“We’re thrilled to offer Random House on the iBookstore,” said Eddy Cue, Apple’s vice president of Internet Services. “iBookstore customers have already downloaded more than 100 million books in less than one year, and we think they’ll love being able to choose from Random House’s incredible selection of titles to enjoy on their iPad, iPhone and iPod touch.”

iBookstore customers can choose from a wide selection of illustrated and video-enhanced books that look incredible on iPad™, including Jay-Z’s memoir “Decoded” and Bing West’s “The Wrong War”; bestselling children’s series such as Magic Tree House and Junie B. Jones; and cookbooks by Martha Stewart, Rachael Ray, and the Barefoot Contessa, Ina Garten. Random House, Inc. comprises more than 80 adult and children’s US publishing imprints including Alfred A. Knopf, Doubleday, Crown, Pantheon Books, Vintage, Ballantine and Bantam.

The iBookstore, included in Apple’s free iBooks® app, is the best way to browse, buy and read books on your iPad, iPhone® and iPod touch®. iBookstore offers ebooks from more than 2,500 publishers in more than 20 categories, including Mysteries & Thrillers, Biographies & Memoirs, Cookbooks, Children’s & Teen, Humor, Romance, Business and Travel.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Stuart Applebaum
Random House, Inc.
sapplebaum@randomhouse.com
(212) 782-9623

Apple, the Apple logo, Mac, Mac OS, Macintosh, iBookstore, iPad, iBooks, iPhone and iPod touch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Thu, 24 Feb 2011 00:00:00 +0000 Apple Updates MacBook Pro with Next Generation Processors, Graphics & Thunderbolt I/O Technology

CUPERTINO, California—February 24, 2011—Apple® today updated the industry-leading MacBook® Pro family with next generation processors and graphics, high-speed Thunderbolt I/O technology and a new FaceTime® HD camera. Featuring the very latest dual-core and quad-core Intel Core processors, the entire MacBook Pro line is up to twice as fast as the previous generation.* 

“The new MacBook Pro brings next generation dual and quad Core processors, high performance graphics, Thunderbolt technology and FaceTime HD to the great design loved by our pro customers,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Thunderbolt is a revolutionary new I/O technology that delivers an amazing 10 gigabits per second and can support every important I/O standard which is ideal for the new MacBook Pro.”

Starting at $1,199 the new 13-inch MacBook Pro offers amazing value and performance in a compact design. The highly portable 13-inch MacBook Pro features Intel Core i5 and Core i7 dual-core processors up to 2.7 GHz and Intel HD Graphics 3000. The powerful 15-inch and 17-inch MacBook Pro models feature quad-core Core i7 processors up to 2.3 GHz and AMD Radeon HD graphics processors with up to 1GB of video memory for high performance gaming, pro video editing and graphics intensive applications. 

MacBook Pro is the first computer on the market to include the groundbreaking Thunderbolt I/O technology. Developed by Intel with collaboration from Apple, Thunderbolt enables expandability never before possible on a notebook computer. Featuring two bi-directional channels with transfer speeds up to an amazing 10Gbps each, Thunderbolt delivers PCI Express directly to external high performance peripherals such as RAID arrays, and can support FireWire and USB consumer devices and Gigabit Ethernet networks via adapters. Thunderbolt also supports DisplayPort for high resolution displays and works with existing adapters for HDMI, DVI and VGA displays. Freely available for implementation on systems, cables and devices, Thunderbolt technology is expected to be widely adopted as a new standard for high performance I/O.

The MacBook Pro now includes a built-in FaceTime HD camera with triple the resolution of the previous generation for crisp, widescreen video calls. With Apple’s innovative FaceTime video calling software, the new camera allows high definition video calls between all new MacBook Pro models and supports standard resolution calls with other Intel-based Macs, iPhone® 4 and the current generation iPod touch®. FaceTime is included with all new MacBook Pro models and is available for other Intel-based Macs from the Mac® App Store℠ for 99 cents. The MacBook Pro lineup continues to feature its gorgeous aluminum unibody enclosure, glass Multi-Touch™ trackpad, LED-backlit widescreen display, illuminated full-size keyboard and 7-hour battery.**

As the industry’s greenest notebook lineup, every Mac notebook achieves EPEAT Gold status and meets Energy Star 5.0 requirements, setting the standard for environmentally friendly notebook design.*** Each unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, are PVC-free and are constructed with recyclable materials.

Every Mac comes with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for creating and sharing great photos, movies and music. Snow Leopard builds on more than a decade of innovation and includes multiple features for portable computing such as Multi-Touch navigation, advanced wireless networking, easy file sharing, automated data backup and intelligent power management. The new iLife ’11 features iPhoto® with stunning full screen views for browsing, editing and sharing photos; iMovie® with powerful easy-to-use tools to transform home videos into fun theatrical trailers; and GarageBand® with new ways to improve your playing and create great sounding songs.

Pricing & Availability
The new 13-inch MacBook Pro, 15-inch MacBook Pro and 17-inch MacBook Pro are available through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. The 13-inch MacBook Pro is available in two configurations: one with a 2.3 GHz Dual-Core Intel Core i5 and 320GB hard drive starting at $1,199; and one with a 2.7 GHz Dual-Core Intel Core i7 and 500GB hard drive starting at $1,499. The new 15-inch MacBook Pro is available in two models: one with a 2.0 GHz Quad-Core Intel Core i7, AMD Radeon HD 6490M and 500GB hard drive starting at $1,799 and one with a 2.2 GHz Quad-Core Intel Core i7, AMD Radeon HD 6750M and 750GB hard drive starting at $2,199. The new 17-inch MacBook Pro features a 2.2 GHz Quad-Core Intel Core i7, AMD Radeon HD 6750M and 750GB hard drive and is priced at $2,499. 

Configure-to-order options include faster quad-core processors up to 2.3 GHz, additional hard drive capacity up to 750GB, solid state storage up to 512GB, more memory up to 8GB DDR3, antiglare and high-resolution display options and AppleCare® Protection Plan. Additional technical specifications and configure-to-order options and accessories are available online at www.apple.com/macbookpro.

*Testing conducted by Apple in February 2011 using preproduction MacBook Pro configurations. For more information visit www.apple.com/macbookpro/features.html.

**The new Wireless Web protocol testing was conducted by Apple in February 2011 using preproduction MacBook Pro configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbookpro/features.html.

***EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Jennifer Hakes
Apple
jenniferh@apple.com
(408) 974-7439

Colin Smith
Apple
colins@apple.com
(408) 862-1171

Apple, the Apple logo, Mac, Mac OS, Macintosh, MacBook, FaceTime, iPhone, iPod touch, App Store, Multi-Touch, Snow Leopard, iLife, iPhoto, iMovie, GarageBand, Apple Store and AppleCare are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Thu, 24 Feb 2011 00:00:00 +0000 Apple Releases Developer Preview of Mac OS X Lion

CUPERTINO, California—February 24, 2011—Apple® today released a developer preview of Mac OS® X Lion, which takes some of the best ideas from iPad™ and brings them back to the Mac® for the eighth major release of the world’s most advanced operating system. Lion features Mission Control, an innovative new view of everything running on your Mac; Launchpad, a new home for all your Mac apps; full screen apps that use the entire Mac display; and new Multi-Touch™ gestures. Lion also includes the Mac App Store℠, the best place to discover, install and automatically update Mac apps. The Lion preview is available to Mac Developer Program members through the Mac App Store today, and the final version of Lion will ship to customers this summer. 

“The iPad has inspired a new generation of innovative features in Lion,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Developers are going to love Mission Control and Launchpad, and can now start adding great new Lion features like full screen, gestures, Versions and Auto Save to their own apps.”

Mission Control is a powerful, entirely new feature that unifies Exposé®, Dashboard, Spaces®, and full screen apps to give you a bird’s eye view of every app and window running on your Mac. With a simple swipe, your desktop zooms out to display your open windows grouped by app, thumbnails of your full screen apps as well as your Dashboard, and allows you to instantly navigate anywhere with a click.

Launchpad makes it easier than ever to find and launch any app. With a single click, Launchpad displays all your Mac apps in a stunning full screen layout where you can launch, re-order or organize apps into folders. You can also arrange apps into multiple pages and swipe between them. 

Lion brings the full screen experience that iPad users love to the Mac. With one click, your application window goes full screen, taking advantage of your Mac’s brilliant display. You can swipe from one full screen window to another and even back to your Desktop or Dashboard.

New Multi-Touch gestures and fluid animations give you a natural and intuitive way to interact with your Mac. New gestures include pinching your fingers to zoom in on a web page or image, swiping left or right to turn a page or switch between full screen apps and swiping up to enter Mission Control. 

Lion also includes the Mac App Store, where you can find great new apps, buy them with your iTunes® account, and download and install them in just one step. Apps purchased from the Mac App Store are installed directly into Launchpad. 

Additional features in Lion include:

  • a new version of Mail, with an elegant, widescreen layout inspired by the iPad; Conversations, which automatically groups related messages into one easy to read timeline; more powerful search; and support for Microsoft Exchange 2010;
  • AirDrop, a remarkably simple way to copy files wirelessly from one Mac to another with no setup;
  • Versions, which automatically saves successive versions of your document as you create it, and gives you an easy way to browse, edit and even revert to previous versions; 
  • Resume, which conveniently brings your apps back exactly how you left them when you restart your Mac or quit and relaunch an app; 
  • Auto Save, which automatically saves your documents as you work;
  • the all new FileVault, that provides high performance full disk encryption for local and external drives, and the ability to wipe data from your Mac instantaneously; and 
  • Mac OS X Lion Server, which makes setting up a server easier than ever and adds support for managing Mac OS X Lion, iPhone®, iPad and iPod touch® devices. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Todd Wilder
Apple
wilder@apple.com
(408) 974-8335

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Multi-Touch, App Store, Exposé, Spaces, iTunes, iPhone and iPod touch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Tue, 15 Feb 2011 00:00:00 +0000 Apple Launches Subscriptions on the App Store

CUPERTINO, California—February 15, 2011—Apple® today announced a new subscription service available to all publishers of content-based apps on the App Store℠, including magazines, newspapers, video, music, etc. This is the same innovative digital subscription billing service that Apple recently launched with News Corp.’s “The Daily” app.

Subscriptions purchased from within the App Store will be sold using the same App Store billing system that has been used to buy billions of apps and In-App Purchases. Publishers set the price and length of subscription (weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly). Then with one-click, customers pick the length of subscription and are automatically charged based on their chosen length of commitment (weekly, monthly, etc.). Customers can review and manage all of their subscriptions from their personal account page, including canceling the automatic renewal of a subscription. Apple processes all payments, keeping the same 30 percent share that it does today for other In-App Purchases.

“Our philosophy is simple—when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing,” said Steve Jobs, Apple’s CEO. “All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app. We believe that this innovative subscription service will provide publishers with a brand new opportunity to expand digital access to their content onto the iPad, iPod touch and iPhone, delighting both new and existing subscribers.”

Publishers who use Apple’s subscription service in their app can also leverage other methods for acquiring digital subscribers outside of the app. For example, publishers can sell digital subscriptions on their web sites, or can choose to provide free access to existing subscribers. Since Apple is not involved in these transactions, there is no revenue sharing or exchange of customer information with Apple. Publishers must provide their own authentication process inside the app for subscribers that have signed up outside of the app. However, Apple does require that if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app. In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.

Protecting customer privacy is a key feature of all App Store transactions. Customers purchasing a subscription through the App Store will be given the option of providing the publisher with their name, email address and zip code when they subscribe. The use of such information will be governed by the publisher’s privacy policy rather than Apple’s. Publishers may seek additional information from App Store customers provided those customers are given a clear choice, and are informed that any additional information will be handled under the publisher’s privacy policy rather than Apple’s.

The revolutionary App Store offers more than 350,000 apps to consumers in 90 countries, with more than 60,000 native iPad™ apps. Customers of the more than 160 million iOS devices around the world can choose from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Apple, the Apple logo, Mac, Mac OS, Macintosh, App Store and iPad are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 2 Feb 2011 00:00:00 +0000 iPhone 4 on Verizon Wireless Available for Pre-Order Tomorrow

CUPERTINO, California—February 2, 2011—Apple® today announced an exclusive opportunity for Verizon Wireless’ 94 million customers to pre-order iPhone® 4 online beginning on Thursday, February 3 through the Apple Store® (www.apple.com) and at www.verizonwireless.com/iphone. Due to high demand, customer orders will be fulfilled on a first come, first served basis.

Beginning on Wednesday, February 9, all qualified customers will be able to order an iPhone 4 on Verizon through the Apple Store (www.apple.com) for delivery or reserve for in-store pick up beginning February 10.

Beginning at 7 a.m. local time on Thursday, February 10, iPhone 4 on Verizon will be available to all qualified customers at Apple’s retail stores. iPhone 4 will also be available at more than 2,000 Verizon Wireless Communication Stores nationwide.

iPhone 4 is the most innovative phone in the world, featuring Apple’s stunning Retina™ display, the highest resolution display ever built into a phone resulting in super crisp text, images and video, and FaceTime®, which makes video calling a reality. iPhone 4 also features a 5 megapixel camera with LED flash, HD video recording, Apple’s A4 chip and a beautiful glass and stainless steel design like no other mobile phone. Verizon Wireless customers will also enjoy new Personal Hotspot capabilities allowing them to use iPhone 4 to connect up to five Wi-Fi enabled devices.

Pricing & Availability
iPhone 4 on the Verizon Wireless network will be available for a suggested retail price of $199 for the 16GB model and $299 for the 32GB model with a new two year agreement. iPhone 4 will be available through the Apple Store (www.apple.com), at Apple’s retail stores and Apple Authorized Resellers. iPhone 4 will also be available at more than 2,000 Verizon Wireless Communication Stores nationwide, online at www.verizonwireless.com/iphone, select retail partners, and by calling 1-800-2 JOIN IN.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Natalie Harrison
Apple
harri@apple.com
(408) 862-0565

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, Apple Store, Retina and FaceTime are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Sat, 22 Jan 2011 00:00:00 +0000 Apple’s App Store Downloads Top 10 Billion

CUPERTINO, California—January 22, 2011—Apple® today announced that more than 10 billion apps have been downloaded from its revolutionary App Store℠ by the more than 160 million iPhone®, iPod touch® and iPad™ users worldwide. The 10 billionth app downloaded, Paper Glider, was purchased by Gail Davis of Orpington, Kent, UK. As the winner of the App Store Countdown to 10 Billion Apps, Gail Davis will receive a $10,000 iTunes® Gift Card.

“With more than 10 billion apps downloaded in just two and a half years—a staggering seven billion apps in the last year alone—the App Store has surpassed our wildest dreams,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The App Store has revolutionized how software is created, distributed, discovered and sold. While others try to copy the App Store, it continues to offer developers and customers the most innovative experience on the planet.”

The revolutionary App Store offers more than 350,000 apps to iPhone, iPod touch and iPad users in 90 countries around the world, with more than 60,000 native iPad apps available. App Store customers can choose from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Jennifer Bowcock
Apple
jennifer.b@apple.com
(408) 974-9758

Apple, the Apple logo, Mac, Mac OS, Macintosh, App Store, iPhone, iPod touch, iPad and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Tue, 18 Jan 2011 00:00:00 +0000 Apple Reports First Quarter Results

CUPERTINO, California—January 18, 2011—Apple® today announced financial results for its fiscal 2011 first quarter ended December 25, 2010. The Company posted record revenue of $26.74 billion and record net quarterly profit of $6 billion, or $6.43 per diluted share. These results compare to revenue of $15.68 billion and net quarterly profit of $3.38 billion, or $3.67 per diluted share, in the year-ago quarter. Gross margin was 38.5 percent compared to 40.9 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter’s revenue.

Apple sold 4.13 million Macs during the quarter, a 23 percent unit increase over the year-ago quarter. The Company sold 16.24 million iPhones in the quarter, representing 86 percent unit growth over the year-ago quarter. Apple sold 19.45 million iPods during the quarter, representing a seven percent unit decline from the year-ago quarter. The Company also sold 7.33 million iPads during the quarter.

“We had a phenomenal holiday quarter with record Mac, iPhone and iPad sales,” said Steve Jobs, Apple’s CEO. “We are firing on all cylinders and we’ve got some exciting things in the pipeline for this year including iPhone 4 on Verizon which customers can’t wait to get their hands on.”

“We couldn’t be happier with the performance of our business, generating $9.8 billion in cash flow from operations during the December quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the second fiscal quarter of 2011, we expect revenue of about $22 billion and we expect diluted earnings per share of about $4.90.”

Apple will provide live streaming of its Q1 2011 financial results conference call beginning at 2:00 p.m. PST on January 18, 2011 at www.apple.com/quicktime/qtv/earningsq111. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue and earnings per share. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 25, 2010 and its Form 10-Q for the quarter ended December 25, 2010 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

Apple, the Apple logo, Mac, Mac OS and Macintosh are trademarks of Apple. Other company and product names may be trademarks of their respective owners.


 Mon, 17 Jan 2011 00:00:00 +0000 Apple Media Advisory

Apple CEO Steve Jobs today sent the following email to all Apple employees:

Team,

At my request, the board of directors has granted me a medical leave of absence so I can focus on my health. I will continue as CEO and be involved in major strategic decisions for the company.

I have asked Tim Cook to be responsible for all of Apple’s day to day operations. I have great confidence that Tim and the rest of the executive management team will do a terrific job executing the exciting plans we have in place for 2011.

I love Apple so much and hope to be back as soon as I can. In the meantime, my family and I would deeply appreciate respect for our privacy.

Steve

Press Contacts:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Katie Cotton
Apple
katiec@apple.com
(408) 974-7269

 Fri, 14 Jan 2011 00:00:00 +0000 FY 11 First Quarter Results Conference Call

WHAT: Apple® FY 11 First Quarter Results Conference Call

WHERE: Via conference call. The dial-in number for press is (888) 710-3987 (toll-free) or (913) 981-5526

WHEN: Tuesday, January 18, 2011, 2:00 p.m. PST/5:00 p.m. EST

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, January 18 at 5:00 p.m. PST/8:00 p.m. EST through Tuesday, February 1 at 5:00 p.m. PST/8:00 p.m. EST. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 2752840.

WEBCAST: Apple will provide live audio streaming of its FY 11 First Quarter Results Conference Call using Apple’s industry-leading QuickTime® multimedia software. The live webcast will begin at 2:00 p.m. PST on January 18, 2011 at www.apple.com/quicktime/qtv/earningsq111 and will also be available for replay for approximately two weeks thereafter. Viewers simply need a copy of QuickTime, available for download from www.apple.com/quicktime, to listen to the conference call.

This recording is the property of Apple and protected by U.S. copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Steve Dowling
Apple
(408) 974-1896
dowling@apple.com

Kristin Huguet
Apple
(408) 974-2414
khuguet@apple.com

Apple, the Apple logo, Mac, Mac OS, Macintosh and QuickTime are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Tue, 11 Jan 2011 00:00:00 +0000 Verizon Wireless & Apple Team Up to Deliver iPhone 4 on Verizon

BASKING RIDGE, New Jersey and CUPERTINO, California—January 11, 2011—Verizon Wireless and Apple® today announced that the iPhone® 4 will be available on the Verizon Wireless network beginning on Thursday, February 10. Qualified Verizon Wireless customers will be given the exclusive opportunity to pre-order iPhone 4 online on February 3, ahead of general availability. 

iPhone 4 is the most innovative phone in the world, featuring Apple’s stunning Retina™ display, the highest resolution display ever built into a phone resulting in super crisp text, images and video, and FaceTime®, which makes video calling a reality. iPhone 4 on Verizon Wireless will also include new Personal Hotspot capabilities allowing customers to use iPhone 4 to connect up to five Wi-Fi enabled devices.

“We are pleased to introduce millions of wireless users to the industry leading iPhone 4 on the nation’s most reliable network,” said Lowell McAdam, president and chief operating officer of Verizon. “This is an important step for the industry as two great companies join forces to give wireless customers one of the most important technological additions to the mobile landscape this century.” 

“Verizon Wireless customers have told us they can't wait to get their hands on iPhone 4, and we think they are going to love it,” said Tim Cook, Apple’s chief operating officer. “We have enormous respect for the company Verizon has built and the loyalty they have earned from their customers.”

iPhone 4 features a 5 megapixel camera with LED flash, HD video recording, Apple’s A4 chip, a 3-axis gyro and a beautiful glass and stainless steel design like no other mobile phone. iPhone 4 also comes with iOS 4, the world’s most advanced mobile operating system, which includes multitasking, folders, Game Center, AirPlay® and AirPrint wireless printing. iPhone 4 customers have access to the world’s most popular App Store℠ with more than 300,000 apps available in an incredible range of 20 categories, including games, business, news, sports, health and reference. 

Pricing & Availability
iPhone 4 will be available on the Verizon Wireless network beginning Thursday, February 10 for a suggested retail price of $199.99 for the 16GB model and $299.99 for the 32GB model with a new two year customer agreement. iPhone 4 will be available at more than 2,000 Verizon Wireless Communications Stores nationwide, online at  www.verizonwireless.com/iphone, at Apple Retail Stores, at the Apple Store® (www.apple.com), at Apple Authorized Resellers, and by calling 1-800-2 JOIN IN. 

(EDITOR’S NOTE: Media can access high-resolution images in the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.)

Verizon Wireless operates the nation’s most reliable and largest wireless voice and 3G data network, serving more than 93 million customers. Headquartered in Basking Ridge, N.J., with 79,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Brenda Boyd Raney
Verizon Wireless
brenda.raney@verizonwireless.com
(908) 559-7518

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, Retina, FaceTime, AirPlay and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Fri, 7 Jan 2011 00:00:00 +0000 Mac App Store Downloads Top One Million in First Day

CUPERTINO, California—January 7, 2011—Apple® today announced that over one million apps have been downloaded from the Mac® App Store℠ in the first day. With more than 1,000 free and paid apps, the Mac App Store brings the revolutionary App Store experience to the Mac, so you can find great new apps, buy them using your iTunes® account, download and install them in just one step.

“We’re amazed at the incredible response the Mac App Store is getting,” said Steve Jobs, Apple’s CEO. “Developers have done a great job bringing apps to the store and users are loving how easy and fun the Mac App Store is.” 

The Mac App Store offers apps in Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities and other categories. Users can browse new and noteworthy apps, find out what’s hot, see staff favorites, search categories and look up top charts for paid and free apps, as well as user ratings and reviews. The Mac App Store is available for Snow Leopard® users through Software Update as part of Mac OS® X v10.6.6.

Mac developers set the price for their apps, keep 70 percent of the sales revenue, are not charged for free apps and do not have to pay hosting, marketing or credit card fees. To find out more about developing for the Mac App Store visit developer.apple.com/programs/mac.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Colin Smith
Apple
colins@apple.com
(408) 862-1171

Apple, the Apple logo, Mac, Mac OS, Macintosh, App Store, iTunes and Snow Leopard are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Fri, 7 Jan 2011 00:00:00 +0000 Apple’s 2011 Proxy Statement Now Online

CUPERTINO, California—January 7, 2011—Apple® today announced that its 2011 proxy materials are now available on the web under the US Securities and Exchange Commission’s Notice and Access rules and can be found at www.apple.com/investor. As a result of the Notice and Access rules, Apple is able to significantly reduce the environmental impact of producing and delivering printed materials.

Apple shareholders can still receive a printed copy of the proxy materials free of charge by following the instructions provided at www.apple.com/investor or in the Notice of Internet Availability of Proxy Materials that will be mailed to individuals who were Apple shareholders as of December 27, 2010. Apple’s 2010 Form 10-K was filed on October 27, 2010 and may also be viewed at www.apple.com/investor.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Apple, the Apple logo, Mac, Mac OS and Macintosh are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Thu, 6 Jan 2011 00:00:00 +0000 Apple’s Mac App Store Opens for Business

 

CUPERTINO, California—January 6, 2011—Apple® today announced that the Mac® App Store℠ is now open for business with more than 1,000 free and paid apps. The Mac App Store brings the revolutionary App Store experience to the Mac, so you can find great new apps, buy them using your iTunes® account, download and install them in just one step. The Mac App Store is available for Snow Leopard® users through Software Update as part of Mac OS® X v10.6.6.

“With more than 1,000 apps, the Mac App Store is off to a great start,” said Steve Jobs, Apple’s CEO. “We think users are going to love this innovative new way to discover and buy their favorite apps.”

The Mac App Store offers apps in Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities and other categories. Users can browse new and noteworthy apps, find out what’s hot, see staff favorites, search categories and look up top charts for paid and free apps, as well as user ratings and reviews.

Entirely new apps, as well as current Mac favorites, are available from developers such as Autodesk, Ancestry.com and Boinx. iPhoto®, iMovie® and GarageBand® apps from Apple’s popular iLife® ‘11 suite are available individually in the Mac App Store for $14.99 each, and Pages®, Keynote® and Numbers® apps from iWork® are available for $19.99 each. Aperture® 3, Apple’s powerful photo editing and management software, is available for $79.99.

“We’re delighted to bring our professional-grade paint and drawing app, Autodesk SketchBook Pro, to the Mac App Store on its first day of launch,” said Carl Bass, Autodesk’s CEO. “We’ve seen tremendous success on the Mac, iPhone and iPad with multiple apps. We’re excited to offer SketchBook Pro on the Mac App Store so artists can easily create everything from quick sketches to high-quality artwork right on their Macs.”

“By offering the Ancestry.com Family Tree Maker app on the Mac App Store, we’re making it even easier for people to discover and access their family history,” said Tim Sullivan, Ancestry.com’s CEO. “The Mac App Store will drive a new generation of innovation on the Mac platform.”

“We’re thrilled to have our award-winning animation, video production and photography software available on the new Mac App Store,” said Oliver Breidenbach, Boinx Software’s CEO. “The Mac App Store makes it easier than ever for consumers to access all the innovative software designed for the Mac.”

To get the Mac App Store, download the Mac OS X v10.6.6 Software Update or visit www.apple.com/mac/app-store. To find out more about developing for the Mac App Store visit developer.apple.com/programs/mac.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Colin Smith
Apple
colins@apple.com
(408) 862-1171

Apple, the Apple logo, Mac, Mac OS, Macintosh, App Store, iTunes, Snow Leopard, iPhoto, iMovie, GarageBand, iLife, Pages, Keynote, Numbers, iWork and Aperture are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Tue, 21 Dec 2010 00:00:00 +0000 New Apple TV Sales to Top One Million This Week

CUPERTINO, California—December 21, 2010—Apple® today announced that it expects sales of its new Apple TV® to top one million units later this week. The new Apple TV offers the simplest way to watch your favorite HD movies and TV shows, stream content from Netflix, YouTube, Flickr and MobileMe℠, all on your HD TV for the breakthrough price of just $99. iTunes® users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.

Now with AirPlay®, recently available in iOS 4.2, users can wirelessly stream their music, video and photos from iPad™, iPhone® and iPod touch® to their new Apple TV, making it the perfect iOS accessory. Users can also control Apple TV with their iPad, iPhone or iPod touch using the Remote app, available as a free app on the App Store℠.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Randi Wolfson
Apple
randi@apple.com
(408) 862-1225

Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple TV, MobileMe, iTunes, AirPlay, iPhone, iPad, iPod touch and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Thu, 16 Dec 2010 00:00:00 +0000 Apple’s Mac App Store to Open on January 6

CUPERTINO, California—December 16, 2010—Apple® today announced that the Mac® App Store℠ will open for business on Thursday, January 6. By bringing the revolutionary App Store experience to Mac OS® X, the Mac App Store makes discovering, installing and updating Mac apps easier than ever. The Mac App Store will be available in 90 countries at launch and will feature paid and free apps in categories like Education, Games, Graphics & Design, Lifestyle, Productivity and Utilities.

“The App Store revolutionized mobile apps,” said Steve Jobs, Apple’s CEO. “We hope to do the same for PC apps with the Mac App Store by making finding and buying PC apps easy and fun. We can’t wait to get started on January 6.”

The Mac App Store lets you browse new and noteworthy apps, find out what’s hot, view staff favorites, search categories and read customer ratings and reviews. Like on iPhone®, iPod touch® and iPad™, you can purchase, download and install apps in just one click and start using them immediately. Purchased apps can run on all of your personal Macs and updates are delivered directly through the Mac App Store so it’s easy to keep all of your apps up to date. The Mac App Store is available to Mac OS X Snow Leopard® users as a free download through Software Update.

Mac developers set the price for their apps, keep 70 percent of the sales revenue, are not charged for free apps and do not have to pay hosting, marketing or credit card fees. To find out more about developing for the Mac App Store visit developer.apple.com/programs/mac.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Colin Smith
Apple
colins@apple.com
(408) 862-1171

Apple, the Apple logo, Mac, Mac OS, Macintosh, App Store, iPhone, iPod touch, iPad and Snow Leopard are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Mon, 22 Nov 2010 00:00:00 +0000 Apple’s iOS 4.2 Available Today for iPad, iPhone & iPod touch

CUPERTINO, California—November 22, 2010—Apple® today announced that iOS 4.2, the latest version of the world’s most advanced mobile operating system, is available today for download for iPad™, iPhone® and iPod touch®. iOS 4.2 brings over 100 new features from iOS 4.0, 4.1 and 4.2 to iPad including Multitasking, Folders, Unified Inbox, Game Center, AirPlay® and AirPrint. 

“iOS 4.2 makes the iPad a completely new product, just in time for the holiday season,” said Steve Jobs, Apple’s CEO. “Once again, the iPad with iOS 4.2 will define the target that other tablets will aspire to, but very few, if any, will ever be able to hit.”

iPad users can now run their favorite apps and switch between them instantly, while preserving iPad’s legendary battery life. Users can organize their apps with drag-and-drop simplicity using Folders, and Mail now features a Unified Inbox, fast inbox switching and a threaded message view.

Game Center allows iPad, iPhone and iPod touch users to challenge and play friends or be matched automatically with new opponents, showcase their scores and achievements, and discover new games their friends are playing.

AirPlay is a new feature for streaming music, video and photos wirelessly from iPad, iPhone and iPod touch to Apple TV®, transforming Apple TV into a great accessory for iPad, iPhone and iPod touch. iOS users also will be able to use AirPort Express® and AirPlay to stream wirelessly to any stereo or powered speakers, or directly to AirPlay-enabled speakers coming to market in the months ahead. 

AirPrint is a next-generation Wi-Fi print architecture that dramatically simplifies printing by completely eliminating printer drivers. A selection of AirPrint enabled printers including the HP Photosmart, HP LaserJet Pro and HP Officejet will be the first to support printing direct from iOS devices. iPad, iPhone and iPod touch users can simply tap to print their documents or photos wirelessly to any printer that supports AirPrint. 

The Find My iPhone (or iPad or iPod touch) feature is now free to use without a MobileMe℠ subscription and helps you locate your missing device.* The Find My iPhone app is a free download on the App Store℠ and lets users easily locate a missing device on a map and have it display a message or play a sound. Users can even remotely lock or wipe data from a lost device to protect privacy.

Other new features that iOS 4.2 brings to the iPad include: the ability to rent TV episodes directly to iPad using the iTunes® App with a 30 day viewing window and a 48 hour session window once playback is started; the ability to easily find and highlight specific words and phrases on web pages in Safari®; enhanced enterprise support so businesses can take advantage of stronger security features, new device management capabilities and improved enterprise integration; industry-leading accessibility enhancements; and support for 25 additional languages, including Korean, Portuguese and Traditional Chinese.

The revolutionary iPad allows users to connect with their apps and content in a more intimate, intuitive and fun way than ever before. You can browse the web, read and send email, enjoy and share photos, watch HD videos, listen to music, play games, read ebooks and much more, using the innovative Multi-Touch™ user interface. iPad weighs just 1.5 pounds, making it easy to carry and use anywhere.

Today, customers have downloaded more than seven billion apps from the groundbreaking App Store and more than 300,000 apps are available to consumers in 90 countries, with more than 40,000 native iPad apps. Over 125 million iOS users around the world can choose from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel. 

Availability
The iOS 4.2 update is available today to download to iPad, iPhone and iPod touch by syncing the device with iTunes 10.1. iOS 4.2 is compatible with iPad, iPhone 3G, iPhone 3GS, iPhone 4, second and third generation iPod touch (late 2009 models with 32GB or 64GB) and new iPod touch. Some features may not be available on all products. For example, Multitasking requires iPhone 3GS, iPhone 4, third generation iPod touch (late 2009 models with 32GB or 64GB) or later.

*The free Find My iPhone feature is available for iPhone 4, iPad or new iPod touch (4th generation).

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Teresa Brewer
Apple
tbrewer@apple.com
(408) 974-6851

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, iPhone, iPod touch, Airplay, Apple TV, Airport Express, MobileMe, App Store, iTunes, Safari and Multi-Touch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Thu, 18 Nov 2010 00:00:00 +0000 Apple’s iAd Coming to Europe in December

CUPERTINO, California—November 18, 2010—Apple® today announced it will expand its revolutionary iAd℠ mobile advertising network to the UK and France this December, with Germany to follow in January. iAd will launch in Europe with iAds from L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio. Since its US launch in July, iAd has emerged as a powerful new way for advertisers to reach millions of iPhone® and iPod touch® users right in their favorite apps, while providing a significant new revenue stream for developers. iAd has signed on over half of the top 25 leading US national advertisers in just four months,* with a projected 21 percent share of US mobile display advertising revenue for 2010 according to research firm IDC.**

“We’re thrilled to add leading global brands to the iAd Network in Europe and create even more great opportunities for developers,” said Andy Miller, Apple’s vice president of iAd. “In just four months, we’ve doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue.”

“As the world leader in the beauty business, L’Oréal aims to create the most meaningful connections between its brands and its customers, so iAd was a natural choice,” said Marc Menesguen, L’Oréal’s Head of strategic marketing. “We’re thrilled by the quality, the interactivity and the depth of iAd’s user experience, giving us an unparalleled opportunity to reach and serve the most engaged and discerning customers at the digital forefront of beauty, hence our choice of Lancôme to lead our iAd campaign.”

iAd, which is built into iOS 4, lets users stay within their current app while engaging with an ad, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes® content. With user engagement times averaging more than 60 seconds per visit, iAds combine the narrative quality of TV ads with the interactivity of digital for something entirely new.

Advertisers can learn more at advertising.apple.com. Developers who join the iAd Network can easily incorporate a variety of advertising formats into their apps. Developers will receive an industry standard 60 percent of the iAd Network revenue, which is paid via iTunes Connect. Developers can visit developer.apple.com/iad to join the iAd Network or to learn more about the iAd platform.

* Advertising Age “100 Leading National Advertisers” rankings for 2009 by spend, June 20, 2010.

** US mobile display advertising 2010 forecast, published by BusinessWeek.com, September 26, 2010.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Jason Roth
Apple
jroth@apple.com
(408) 862-2633

Adam Howorth
Apple
adamh@apple.com
+44 207 184 1202

Apple, the Apple logo, Mac, Mac OS, Macintosh, iAd, iPhone, iPod touch and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 17 Nov 2010 00:00:00 +0000 Ronald D. Sugar Joins Apple’s Board of Directors

CUPERTINO, California—November 17, 2010—Apple® today announced that Dr. Ronald D. Sugar, former Chairman of the Board and CEO of Northrop Grumman Corporation, was appointed to Apple’s Board of Directors. Dr. Sugar will serve as the Chair of the Audit and Finance Committee.

“Ron is an engineer at heart, who then became a very successful business leader. We are very excited to welcome him to Apple’s Board,” said Steve Jobs, Apple’s CEO. “In addition to having been the CEO of a high-tech Fortune 100 company, Ron has a Ph.D. in engineering and has been involved in the development of some very sophisticated technology.”

“I have always had enormous admiration for the people of Apple,” said Sugar. “It is a special privilege to serve on the board of such an amazing company.”

Dr. Sugar served as Chairman and Chief Executive Officer at Northrop Grumman Corporation from 2003 until his retirement in 2010. Previous to Northrop, he held executive positions at Litton Industries and TRW Inc., where he served as chief financial officer.

He is a member of the National Academy of Engineering and a fellow of both the American Institute of Aeronautics and Astronautics and the Royal Aeronautical Society. He is a director of Chevron Corporation, Amgen Inc. and Air Lease Corporation, and serves as a senior advisor to the private investment firm Ares Management LLC.

He is a trustee of the University of Southern California, where he also holds the Judge Widney Chair as Professor of Management and Technology. He is a member of the boards of UCLA Anderson School of Management, the Los Angeles Philharmonic Orchestra and several other philanthropic organizations focused on children and education.

He graduated summa cum laude in engineering in 1968 from the University of California, Los Angeles, where he also received master’s and doctorate degrees in the same field. He subsequently completed executive programs at Stanford, Wharton and Harvard.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Apple, the Apple logo, Mac, Mac OS and Macintosh are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Tue, 16 Nov 2010 00:00:00 +0000 The Beatles Now on iTunes

LONDON and CUPERTINO, California—November 16, 2010—Apple Corps, EMI and Apple® today announced that the Beatles, the most influential and beloved rock band in music history, are now available for the first time on the iTunes Store® (www.itunes.com). Starting today, the group’s 13 legendary remastered studio albums with iTunes LPs, the two-volume “Past Masters” compilation and the classic “Red” and “Blue” collections are available for purchase and download on iTunes® worldwide as either albums or individual songs. Fans can also get a special digital “Beatles Box Set” featuring the “Live at the Washington Coliseum, 1964” concert film, a worldwide iTunes exclusive which captures the Beatles’ very first US concert.

“We’re really excited to bring the Beatles’ music to iTunes,” said Sir Paul McCartney. “It’s fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around.”

“I am particularly glad to no longer be asked when the Beatles are coming to iTunes,” said Ringo Starr. “At last, if you want it—you can get it now—The Beatles from Liverpool to now! Peace and Love, Ringo.”

“We love the Beatles and are honored and thrilled to welcome them to iTunes,” said Steve Jobs, Apple’s CEO. “It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunes ten years ago.”

“In the joyful spirit of Give Peace A Chance, I think it is so appropriate that we are doing this on John’s 70th birthday year,” said Yoko Ono Lennon.

“The Beatles on iTunes—Bravo!” said Olivia Harrison.

“The Beatles and iTunes have both been true innovators in their fields,” said EMI Group CEO Roger Faxon. “It’s a privilege for everybody at EMI to work with Steve Jobs and with Apple Corps’ Jeff Jones and their teams in marking a great milestone in the development of digital music.”

Each of the Beatles’ 13 legendary remastered studio albums, including “Sgt. Pepper’s Lonely Hearts Club Band,” “Revolver,” “The Beatles [The White Album]” and “Abbey Road” include iTunes LPs, which create an immersive album experience with a beautiful design and expanded visual features including a unique mini-documentary about the creation of each album. The two-volume “Past Masters” compilation and the classic “Red” and “Blue” collections are also available.

Single albums are available for purchase and download for $12.99 each, double albums for $19.99 each and individual songs for $1.29 each.

The special digital “Beatles Box Set” ($149) contains the 13 remastered studio albums with iTunes LPs and all mini-documentaries, “Past Masters,” and the “Live at the Washington Coliseum, 1964” concert film, a worldwide iTunes exclusive which captures the Beatles’ very first US concert in its entirety. In addition, Beatles fans can stream and view the “Live at the Washington Coliseum, 1964” concert film from iTunes for free for the remainder of this calendar year.

Apple Corps Ltd. was founded by The Beatles in 1968 to look after the group’s own affairs. The London-based company has administered the catalogue of The Beatles releases of the 1960s that have sold to date more than 600 million records, tapes and CDs. Since the 1990s, Apple has piloted new Beatles projects that have become benchmarks for pioneering accomplishment and which have included The Beatles Anthology projects, the 29-million selling album The Beatles 1, The Beatles LOVE show and CD and the 09/09/09 release of The Beatles Remastered catalogue and The Beatles Rock Band game. Further information on The Beatles’ projects can be found at www.thebeatles.com.

EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone and Virgin.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Moira Bellas
MBC PR for Apple Corps Ltd.
moira@mbcpr.com
+44 207 483 9213

Dylan Jones
EMI
djones@emigroup.com
(212) 492-1230

Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes Store and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Fri, 12 Nov 2010 00:00:00 +0000 Oracle and Apple Announce OpenJDK Project for Mac OS X

REDWOOD SHORES and CUPERTINO, California—November 12, 2010—Oracle and Apple® today announced the OpenJDK project for Mac OS® X. Apple will contribute most of the key components, tools and technology required for a Java SE 7 implementation on Mac OS X, including a 32-bit and 64-bit HotSpot-based Java virtual machine, class libraries, a networking stack and the foundation for a new graphical client. OpenJDK will make Apple’s Java technology available to open source developers so they can access and contribute to the effort.

“We are excited to welcome Apple as a significant contributor in the growing OpenJDK community,” said Hasan Rizvi, Oracle’s senior vice president of Development. “The availability of Java on Mac OS X plays a key role in the cross-platform promise of the Java platform. The Java developer community can rest assured that the leading edge Java environment will continue to be available on Mac OS X in the future. Combined with last month’s announcement of IBM joining the OpenJDK, the project now has the backing of three of the biggest names in software.”

“We’re delighted to be working with Oracle to insure that there continues to be a great version of Java on the Mac,” said Bertrand Serlet, Apple’s senior vice president of Software Engineering. “The best way for our users to always have the most up to date and secure version of Java will be to get it directly from Oracle.”

Apple also confirmed that Java SE 6 will continue to be available from Apple for Mac OS X Snow Leopard® and the upcoming release of Mac OS X Lion. Java SE 7 and future versions of Java for Mac OS X will be available from Oracle. 

Java is a general purpose software development platform that is specifically designed to be open and enable application developers to “write once, run anywhere.” The Java platform is most widely used in business software, web and mobile applications.

For more information on Java, visit:

Oracle is the world’s most complete, open and integrated business software and hardware systems company. For more information about Oracle, please visit our Web site at www.oracle.com.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Letty Ledbetter
Oracle
letty.ledbetter@oracle.com
(650) 506-8071

Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Apple, the Apple logo, Mac, Mac OS, Macintosh and Snow Leopard are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Thu, 11 Nov 2010 00:00:00 +0000 Apple Premieres Movies on the iTunes Store in Japan

TOKYO—November 11, 2010—Apple® today announced that movies are now available on the iTunes Store® in Japan giving customers an incredible way to enjoy movies on their iPhone®, iPad™, iPod touch®, Mac® or PC, or with the new Apple TV® on their HD TV. Starting today, there are over 1,000 movies to rent or buy in high definition and standard definition from major international film studios including 20th Century Fox, Paramount Pictures, The Walt Disney Studios, Warner Bros. Pictures, Universal Pictures and top Japanese studios including Asmik Ace Entertainment Inc., Fuji TV, Kadakowa Pictures, Nikkatsu, Shochiku Company Limited and Toei Company Limited.

With iTunes’ legendary ease of use, discovering and watching movies is as simple and easy as buying music on iTunes® has always been. Movie fans can choose from many top-rated movies in Japan, including Hollywood blockbusters such as “Toy Story 3” and “Sex and the City 2,” as well as Japanese favorites including “Ototo,” “Gekijôban Kamen Raidâ Dikeido: Ôru Raidâ tai Daishokkâ” and “Odoru Daisousasen THE MOVIE 2.”

With iTunes Movie Rentals, once a movie is rented, it starts downloading from the iTunes Store directly to iTunes or Apple TV, and users with a fast Internet connection can start viewing the movie in seconds. Customers have up to 30 days to start watching their movie, and once a movie has been started customers have 48 hours to finish it—or watch it multiple times. In addition to renting movies on the iTunes Store, many movies are available to purchase in HD and SD.

The new Apple TV started shipping in Japan this week and offers the simplest way to watch HD movies on an HD TV and users can also enjoy millions of YouTube videos, more than 200,000 podcasts, 4,000 Internet radio stations and personal photos from MobileMe℠ and Flickr, while music, videos and photos can be streamed from Macs and PCs. Users can control Apple TV with their iPhone, iPad or iPod touch using the Remote app, available now as a free download on the App Store℠, or with the upcoming availability of AirPlay® users will be able to stream music, photos and video from their iPhone, iPad and iPod touch directly to Apple TV.

Pricing & Availability
iTunes 10 for Mac and Windows includes the iTunes Store and is available as a free download from www.apple.com/jp/itunes. iTunes movie purchases and rentals require a valid credit card with a billing address in Japan. iTunes HD movie purchases in Japan start at ¥2,000 for catalog titles and recent releases and ¥2,500 for new releases, and SD versions are priced at ¥1,000 for catalog titles, ¥1,500 for recent releases and ¥2,000 for new releases. iTunes HD Movie Rentals start at ¥300 for library title rentals and ¥500 for new releases, and SD versions start at ¥200 for library title rentals and ¥400 for new releases. Apple TV, which comes standard with an aluminum Apple Remote, is available through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of ¥8,800. Apple TV requires an 802.11b/g/n wireless network or Ethernet network, a broadband Internet connection and a high definition TV capable of 720p.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:

Takashi Takebayashi
Apple
takashi.takebayashi@apple.com
+81 3 5334 2430

Nao Yanagisawa
Apple
nao_yanagisawa@apple.com
+81 3 5334 2430

Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes Store, iPhone, iPad, iPod touch, Apple TV, iTunes, MobileMe, App Store, AirPlay and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Tue, 9 Nov 2010 00:00:00 +0000 Apple & The Dentsu Group Bring iAds to Japan

TOKYO and CUPERTINO, California—November 9, 2010—Apple® and The Dentsu Group today announced a partnership to expand Apple’s iAd℠ mobile advertising network to Japan in early 2011. Dentsu will be responsible for the selling and creative execution of iAds in Japan, and Apple will host, target and deliver the iAds to its iPhone® and iPod touch® users. iAd was launched in the US in July and has emerged as a powerful new way for leading brands to reach the tens of millions of iPhone and iPod touch users, while providing a significant new revenue stream for developers.

“After an incredibly successful launch in the US where we’ve already doubled the number of brands on the network, we’re excited to bring iAd to Japan,” said Andy Miller, Apple’s vice president of iAd. “Dentsu is one of the world’s most prestigious advertising agencies, making them an ideal partner for iAds in Japan.”

“We’re thrilled to be joining with Apple to introduce such a powerful new ad platform in Japan,” said Ryuichi Mori, Senior Executive Vice President, Dentsu Inc. “Mobile advertising is Japan’s fastest-growing platform and iAd’s rich media experience and engaged audience of iPhone and iPod touch users make it uniquely positioned to capture mobile’s full potential for advertisers and developers.”

Dentsu subsidiary cyber communications, inc. (cci) will provide one-stop services for iAd in Japan including creative production and media planning.

iAd, which is built into iOS 4, lets users stay within their current app while engaging with an ad, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes® content.

Developers who join the iAd Network can easily incorporate a variety of advertising formats into their apps. Developers will receive an industry-standard 60 percent of the iAd Network revenue, which is paid via iTunes Connect. Developers can visit developer.apple.com/iad to join the iAd Network, or to learn more about the iAd platform. 

Founded in 1901, Dentsu Inc. has held the position of world’s top brand agency for almost 40 years. Based in Tokyo, Dentsu offers national, multinational and global clients the most comprehensive range of advertising and marketing services through its unique “Integrated Communication Design” approach. Active worldwide in sports marketing and the production of movies, anime and other entertainment content, the Dentsu Group has more than 6,000 clients and close to 20,000 employees worldwide.

cci, established in 1996 as a subsidiary of Dentsu Inc., has led the growth of Japan’s online advertising market as a total interactive, one-stop marketing service company that provides internet advertising services including media planning, ad serving technology, ad creative service and market analysis.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Shunsaku Kannan
The Dentsu Group
s.kannan@dentsu.co.jp
+81 3 6216 8041

Apple, the Apple logo, Mac, Mac OS, Macintosh, iAd, iPhone, iPod touch and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Tue, 26 Oct 2010 00:00:00 +0000 Apple Launches Online Store in China

CUPERTINO, California—October 26, 2010—Apple® today introduced the Apple Store® in China (apple.com.cn), the easiest way to shop online for Apple products including the revolutionary iPhone® 4 and the magical iPad™. Apple’s online store in China features free shipping, free personalized engraving on any iPod® or iPad, and the ability to custom configure any Mac® with just a few clicks. The online Apple Store also offers a wide selection of third-party products and is the only place online to buy the iPod nano® (PRODUCT) RED.

“We are thrilled to open our newest online store in China,” said Tim Cook, Apple’s COO. “With personalized engraving, configure-to-order options and free shipping on everything, the Apple Store is a great destination for our customers in China.”

Just in time for the holiday shopping season, signature gift wrap is available with the purchase of most Apple products including iPod, iPad and iPhone. The online Apple Store also lets eligible students and faculty members take advantage of special education pricing on Apple products.

Also starting today, customers in China can access Apple’s legendary App Store℠ in Simplified Chinese, with localized featured apps and charts of the most popular paid and free apps in China. The App Store offers iPhone, iPad and iPod touch users access to the world’s largest catalog of apps with over 300,000 apps in 20 categories including games, business, news, sports, health, reference and travel.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Amy Bessette
Apple
abessette@apple.com
(408) 862-8012

Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple Store, iPhone, iPad, iPod, iPod nano, Mac and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 20 Oct 2010 00:00:00 +0000 Apple Reinvents Notebooks With New MacBook Air

CUPERTINO, California—October 20, 2010—Apple® today unveiled an all new MacBook Air®, the first of a next generation of notebooks which will replace mechanical hard disks and optical drives with Internet services and solid state flash storage. These next generation notebooks are:

  • faster—solid state flash storage is up to twice as fast as hard drive storage
  • more reliable—hard drive crashes are eliminated
  • lighter and smaller—solid state flash storage is up to 90 percent smaller and lighter than hard drives

Available in 11-inch and 13-inch models and weighing as little as 2.3 pounds, the new MacBook Air is Apple’s lightest and most portable notebook ever. MacBook Air uses the same solid state storage technology as iPad™ to deliver instant-on responsiveness, up to seven hours of battery life and up to 30 days of standby time.* Starting at $999, the affordable MacBook Air defines the next generation of MacBooks.

“MacBook Air is the first of a new generation of notebooks that leaves behind mechanical rotating storage in favor of solid state flash storage,” said Steve Jobs, Apple’s CEO. “We’ve taken what we have learned with the iPad—solid state storage, instant-on, amazing battery standby time, miniaturization and lightweight construction, to create the new MacBook Air. With its amazing responsiveness and mobility, it will change the way we think about notebooks.”

With its precision aluminum unibody enclosure, the new MacBook Air measures an incredibly thin 0.11-inches at its thinnest point and 0.68-inches at its thickest, and weighs just 2.3 pounds for the 11-inch model and 2.9 pounds for the 13-inch. Like iPad, MacBook Air was designed from the ground up to use flash storage exclusively. Apple’s custom-designed flash storage is 90 percent smaller and lighter than a conventional notebook hard drive, contributing to MacBook Air’s mobile, featherweight design. MacBook Air’s flash storage also provides faster data access and is more reliable than notebook hard drives due to its solid state design.

MacBook Air features a full-sized keyboard for typing comfort and productivity, as well as the highly acclaimed glass Multi-Touch™ trackpad found on Apple’s MacBook® Pro, so you can scroll through web sites, flip through photos, and resize or rotate images all from the trackpad. The built-in FaceTime® camera, mic and stereo speakers are perfect for video calls with iPhone® 4, iPod touch®** and other Macs.

Flash storage combined with power-efficient Intel Core 2 Duo processors and NVIDIA GeForce 320M graphics delivers an ideal balance of mobility, battery life and performance. MacBook Air features an 11.6-inch or 13.3-inch high-resolution LED-backlit display and Mini DisplayPort to connect your 27-inch Apple LED Cinema Display, projector or HD TV. Ultra-fast 802.11n Wi-Fi networking allows you to download music and movies from iTunes®, back up data to Time Capsule® and store or share files with MobileMe℠ and iDisk®. MacBook Air includes Bluetooth 2.1+EDR for wireless peripherals and two USB ports making it easy to sync and charge an iPad, iPhone or iPod® while using another device. The 13-inch MacBook Air also includes an SD card slot.

Apple makes the industry’s greenest notebooks and the MacBook Air is the latest Mac® notebook to achieve EPEAT Gold status and meet Energy Star 5.0 requirements.*** Each unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, are PVC-free and are constructed of recyclable materials.

Apple uses advanced chemistry and Adaptive Charging technology to create a MacBook Air battery that delivers up to seven hours of wireless productivity on a single charge and up to 1,000 recharges.**** The built-in battery design results in less waste, and depleted MacBook Air batteries can be replaced for $129, which includes installation and disposal of your old battery in an environmentally responsible manner.

Every Mac comes with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for creating and sharing great photos, movies and music. Snow Leopard builds on more than a decade of innovation and includes multiple features for portable computing such as Multi-Touch navigation, advanced wireless networking, easy file sharing, automated data backup and intelligent power management. The new iLife ’11 features iPhoto® with stunning full screen views for browsing, editing and sharing photos; iMovie® with powerful easy-to-use tools to transform home videos into fun theatrical trailers; and GarageBand® with new ways to improve your playing and create great sounding songs.

Pricing & Availability
The 11-inch and 13-inch MacBook Air are immediately available through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. The 1.4 GHz 11-inch MacBook Air with 2GB of memory and 64GB of flash storage starts at a suggested retail price of $999 (US) with a 128GB model for $1,199 (US). The 1.86 GHz 13-inch MacBook Air with 2GB of memory and 128GB of flash storage starts at a suggested retail price of $1,299 (US) with a 256GB model for $1,599 (US). Configure-to-order options and accessories include faster processors, 4GB of memory, MacBook Air SuperDrive® and a USB Ethernet Adapter.

Additional technical specifications and configure-to-order options and accessories are available online at www.apple.com/macbookair.

*Battery life and standby time vary by use and configuration. See www.apple.com/batteries for more information.

**iOS 4.1 required.

***EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

****A properly maintained MacBook Air battery is designed to retain 80 percent or more of its original capacity during a lifespan of up to 1,000 recharge cycles. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/batteries.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jennifer Hakes
Apple
jenniferh@apple.com
(408) 974-7439

Apple, the Apple logo, Mac, Mac OS, Macintosh, MacBook Air, iPad, Multi-Touch, MacBook, FaceTime, iPhone, iPod touch, iTunes, Time Capsule, MobileMe, iDisk, iPod, Snow Leopard, iLife, iPhoto, iMovie, GarageBand, Apple Store and SuperDrive are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 20 Oct 2010 00:00:00 +0000 Apple Introduces iLife ’11 With Major Upgrades to iPhoto, iMovie and GarageBand

CUPERTINO, California—October 20, 2010—Apple today introduced iLife® ’11, a major upgrade that gives Mac® users even more great ways to create and share photos, movies and music. iPhoto® ’11 has a whole new look, with stunning full screen modes for Faces, Places and Events. iMovie® ’11 makes it easier than ever to edit videos and quickly transform them into fun theatrical trailers for easy posting online. GarageBand® ’11 introduces new ways to improve your playing and create great sounding songs with Flex Time and Groove Matching. Free with every new Mac, iLife ’11 is available as a $49 upgrade for existing users.

“iLife is widely regarded as the best suite of ‘Digital Life’ applications in the world, and iLife ’11 makes them even better,” said Steve Jobs, Apple’s CEO. “iLife now makes it easier than ever to create books and letterpress cards, make amazing movie trailers from your personal videos and post them online, and make your band sound far better or teach yourself piano or guitar.”

iPhoto ’11 features stunning new full screen modes that take advantage of your Mac’s brilliant display for browsing, editing and showcasing your photos. Sharing your photos is easier than ever in iPhoto ’11, whether you send them by email using one of eight beautiful themes, post them to your Facebook wall with a single click, or play them in full screen with one of 12 professionally designed slideshows. iPhoto '11 features a completely new approach to creating books and cards with a sleek carousel interface, intelligent book layout and a bookshelf that displays all your projects. New letterpress cards let you combine your photos and text with elegant imprinted designs to create unique wedding invitations, birth announcements, holiday greetings and more.

iMovie ’11 helps you turn your videos into captivating Hollywood-style trailers that are fun to watch and share. You can choose from 15 different genres including Adventure, Romantic Comedy and Epic Drama, each one complete with its own unique titles, graphics and cinematic soundtrack. Powerful new tools make it easy to selectively adjust audio levels and apply sophisticated visual effects like flash and hold, instant replay and jump cuts with a single click. People Finder analyzes your videos and marks sections containing faces, so you can quickly find the perfect clips for your trailer or movie. iMovie ’11 also adds exciting new themes that make your videos look like professional news or sports programs. 

GarageBand ‘11 includes two new ways to fix or change the timing of your recordings. Flex Time lets you move, stretch or shorten individual notes by clicking on just the part of the audio waveform you want to change, without affecting the rest of the recording. With Groove Matching, you can select any track as the “Groove Track” and all other tracks will instantly match its rhythmic feel. GarageBand ’11 adds seven authentic-sounding new guitar amps, five fun new stompbox effects, and 22 new Basic Lessons for piano and guitar. The new “How did I Play?” feature listens while you play along with any lesson, highlights mistakes and tracks your progress to help you become a better musician. 

Pricing & Availability
iLife ’11 is available immediately for a suggested retail price of $49 (US) through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. The iLife ’11 Family Pack includes five licenses and is available for $79 (US) and the Mac Box Set which includes iLife ’11, iWork® and Mac OS® X v10.6 Snow Leopard® is available for $129 (US). 

iLife ’11 requires Mac OS X version 10.6.3 or later, a Mac computer with an Intel processor, 1GB of RAM, a DVD drive for installation and 5GB of available disk space. iPhoto print products and GarageBand Artist Lessons are sold separately and are available in select countries. Full system requirements and more information on iLife ’11 can be found at www.apple.com/ilife

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Apple, the Apple logo, Mac, Mac OS, Macintosh, iLife, iPhoto, iMovie, GarageBand, iWork and Snow Leopard are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 20 Oct 2010 00:00:00 +0000 Apple Gives Sneak Peek of Mac OS X Lion

CUPERTINO, California—October 20, 2010—Apple® today gave a sneak peek of Mac OS® X Lion, the eighth major release of the world’s most advanced operating system. Shipping next summer, Lion is inspired by many of iPad’s software innovations. Today’s sneak peek highlighted just a few of Lion’s features, including the Mac® App Store℠, a new way to discover, install and automatically update desktop apps; Launchpad, a new home for all of your Mac apps; system-wide support for full screen apps; and Mission Control, which unifies Exposé®, Dashboard, Spaces® and full screen apps into an innovative new view of everything running on your Mac, and allows you to instantly navigate anywhere.

“Lion brings many of the best ideas from iPad back to the Mac, plus some fresh new ones like Mission Control that Mac users will really like,” said Steve Jobs, Apple’s CEO. “Lion has a ton of new features, and we hope the few we had time to preview today will give users a good idea of where we are headed.”

The Mac App Store brings the revolutionary App Store experience to OS X, making discovering, installing and updating Mac apps easier than ever. Like on iPad™, you purchase apps using your iTunes® account and they download and install in just one step. App updates are delivered directly through the Mac App Store, so it’s easy to keep all of your apps up to date. The Mac App Store will be available for Snow Leopard® within 90 days and will be included in Lion when it ships next summer.

Launchpad makes it easier than ever to find and launch any app. Similar to the Home screen on iPad, you can see all the apps on your Mac elegantly displayed just by clicking the Launchpad icon in the dock. Apps can be organized in any order or grouped into folders, and you can swipe through multiple pages of apps to find the one you want.

Lion includes system-wide support for full screen applications. With Lion, you can enter full screen mode with just one click, switch from one full screen app to another with just a swipe of the trackpad, and swipe back to the desktop to access your multi-window applications.  

Mission Control presents you with a unified view of every app and window running on your Mac, so you can instantly navigate anywhere. Mission Control also incorporates the next generation of Exposé, presenting all the windows running on your Mac grouped by application, alongside thumbnails of full screen apps, Dashboard and other Spaces.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Apple, the Apple logo, Mac, Mac OS, Macintosh, App Store, Exposé, Spaces, iPad, iTunes and Snow Leopard are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 20 Oct 2010 00:00:00 +0000 Apple Brings FaceTime to the Mac

CUPERTINO, California—October 20, 2010—Apple® today announced the public beta of FaceTime® for Mac®, an entirely new application that allows Mac users to video call iPhone® 4 and iPod touch®* users as well as other Macs. Featuring an easy to use interface, FaceTime for Mac automatically uses your Address Book contacts so there’s no need to create special buddy lists, and it works seamlessly with the built-in camera and mic on Mac notebooks, iMac® and Apple LED Cinema Displays. 

“FaceTime makes video calling to or from mobile devices easy for the first time,” said Steve Jobs, Apple’s CEO. “We’ve sold more than 19 million FaceTime-ready iPhone 4 and iPod touch devices in the past four months, and now those users can make FaceTime calls with tens of millions of Mac users.”

FaceTime for Mac requires Mac OS® X Snow Leopard® and is easy to set up with an Apple ID. The public beta is available immediately as a free download at www.apple.com/mac/facetime.

*iOS 4.1 required. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Khyati Shah
Apple
shah@apple.com
(408) 974-1330

Apple, the Apple logo, Mac, Mac OS, Macintosh, FaceTime, iPhone, iPod touch and Snow Leopard are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Mon, 18 Oct 2010 00:00:00 +0000 Apple Reports Fourth Quarter Results

CUPERTINO, California—October 18, 2010—Apple® today announced financial results for its fiscal 2010 fourth quarter ended September 25, 2010. The Company posted record revenue of $20.34 billion and net quarterly profit of $4.31 billion, or $4.64 per diluted share. These results compare to revenue of $12.21 billion and net quarterly profit of $2.53 billion, or $2.77 per diluted share, in the year-ago quarter. Gross margin was 36.9 percent compared to 41.8 percent in the year-ago quarter. International sales accounted for 57 percent of the quarter’s revenue.

Apple sold 3.89 million Macs during the quarter, a 27 percent unit increase over the year-ago quarter. The Company sold 14.1 million iPhones in the quarter, representing 91 percent unit growth over the year-ago quarter. Apple sold 9.05 million iPods during the quarter, representing an 11 percent unit decline from the year-ago quarter. The Company also sold 4.19 million iPads during the quarter.

“We are blown away to report over $20 billion in revenue and over $4 billion in after-tax earnings—both all-time records for Apple,” said Steve Jobs, Apple’s CEO. “iPhone sales of 14.1 million were up 91 percent year-over-year, handily beating the 12.1 million phones RIM sold in their most recent quarter. We still have a few surprises left for the remainder of this calendar year.”

“We’re thrilled with the performance and strength of our business, generating almost $5.7 billion in cash flow from operations during the quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the first fiscal quarter of 2011, we expect revenue of about $23 billion and we expect diluted earnings per share of about $4.80.”

Apple will provide live streaming of its Q4 2010 financial results conference call beginning at 2:00 p.m. PDT on October 18, 2010 at www.apple.com/quicktime/qtv/earningsq410/. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue and earnings per share. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; the Company’s reliance on the availability of third-party digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the Company’s reliance on sole service providers for iPhone® in certain countries; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; potential litigation from the matters investigated by the special committee of the board of directors and the restatement of the Company’s consolidated financial statements; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the Company’s public reports filed with the SEC, including the Company’s Form 10-K, as amended, for the fiscal year ended September 26, 2009, its Forms 10-Q for the quarters ended December 26, 2009; March 27, 2010; and June 26, 2010; and its Form 10-K for the fiscal year ended September 25, 2010 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

Apple, the Apple logo, Mac, Mac OS, Macintosh and iPhone are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Fri, 15 Oct 2010 00:00:00 +0000 FY 10 Fourth Quarter Results Conference Call

WHAT: Apple® FY 10 Fourth Quarter Results Conference Call

WHERE: Via conference call. The dial-in number for press is (800) 289-0552 (toll-free) or (913) 312-1405

WHEN: Monday, October 18, 2010, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Monday, October 18 at 5:00 p.m. PDT/8:00 p.m. EDT through Monday, November 1 at 5:00 p.m. PDT/8:00 p.m. EDT. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 1034928.

WEBCAST: Apple will provide live audio streaming of its FY 10 Fourth Quarter Results Conference Call using Apple’s industry-leading QuickTime® multimedia software. The live webcast will begin at 2:00 p.m. PDT on October 18, 2010 at www.apple.com/quicktime/qtv/earningsq410/ and will also be available for replay for approximately two weeks thereafter. Viewers simply need a copy of QuickTime, available for download from www.apple.com/quicktime, to listen to the conference call.

This recording is the property of Apple and protected by U.S. copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Steve Dowling
Apple
(408) 974-1896
dowling@apple.com

Kristin Huguet
Apple
(408) 974-2414
khuguet@apple.com

Apple, the Apple logo, Mac, Mac OS, Macintosh and QuickTime are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Thu, 14 Oct 2010 00:00:00 +0000 Verizon Wireless Offers iPad at Stores Nationwide on October 28

BASKING RIDGE, New Jersey and CUPERTINO, California—October 14, 2010—Verizon Wireless and Apple® today announced that iPad™ will be available at over 2,000 Verizon Wireless Stores nationwide beginning Thursday, October 28. Verizon Wireless will offer three bundles, all featuring an iPad Wi-Fi model and a Verizon MiFi 2200 Intelligent Mobile Hotspot, for a suggested retail price of $629.99 for iPad Wi-Fi 16GB + MiFi, $729.99 for iPad Wi-Fi 32GB + MiFi and $829.99 for iPad Wi-Fi 64GB + MiFi. Verizon Wireless is offering a monthly access plan to iPad customers of up to 1GB of data for just $20 a month. In addition, Verizon Wireless will also offer all three iPad Wi-Fi models on a stand-alone basis.

“This is the perfect pairing for holiday travels,” said John Stratton, chief operating officer for Verizon Wireless. “iPad together with the nation’s largest and most reliable 3G data network allows customers to easily connect on the go wherever they are.”

“We’re thrilled to be working with Verizon Wireless to get iPad into the hands of even more customers this holiday season,” said Tim Cook, Apple’s COO. “iPad allows users to connect with their apps and content in a more intimate, intuitive and fun way than ever before, and together with Verizon Wireless we’re offering an easy way to stay connected wherever you go.”

iPad allows users to browse the web, read and send email, enjoy and share photos, watch HD videos, listen to music, play games, read ebooks and much more, all using iPad’s revolutionary Multi-Touch™ user interface. iPad Wi-Fi models are just 0.5 inches thick and weigh just 1.5 pounds—thinner and lighter than any laptop or netbook—and deliver up to 10 hours of battery life.*

Apple’s App Store℠ offers iPad users access to the world’s largest catalog of apps with over 280,000 apps and more than 30,000 iPad specific apps in 20 categories, including games, business, news, sports, health, reference and travel. With Apple’s iBookstore℠, the best way to browse, buy and read books on a mobile device, iPad users have access to more than 100,000 books from major and independent publishers.

MiFi 2200 is small enough to fit in a pocket and allows customers to create a personal Wi-Fi cloud capable of sharing the high-speed Internet connectivity of the Verizon Wireless 3G Mobile Broadband network with up to five Wi-Fi-enabled devices. The MiFi 2200’s rechargeable battery provides up to four hours of active use and 40 hours of standby time on a single charge.

Customers can sign up for more information on Apple’s iPad together with Verizon Wireless’ MiFi 2200 at www.verizonwireless.com/iPad, at any Verizon Wireless Communications Store or by calling 1-800-2 JOIN IN.

*Battery life depends on device settings, usage and other factors. Actual results vary.

Verizon Wireless operates the nation’s most reliable and largest wireless voice and 3G data network, serving more than 92 million customers. Headquartered in Basking Ridge, N.J., with 79,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Brenda Boyd Raney
Verizon Wireless
brenda.raney@VerizonWireless.com
(908) 559-7518

Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Multi-Touch, App Store and iBookstore are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Thu, 14 Oct 2010 00:00:00 +0000 Apple’s iPad Coming to AT&T Stores on October 28

DALLAS and CUPERTINO, California—October 14, 2010—AT&T* and Apple® today announced that all three iPad™ Wi-Fi + 3G models will be available at more than 2,200 AT&T Stores starting Thursday, October 28. AT&T will offer customers 3G pre-paid data plans for iPad, complete with Apple’s easy on-device activation and management. All iPad data plans are available without a term contract and include unlimited access to AT&T’s 23,000+ domestic Wi-Fi Hot Spots.

“We can’t wait to showcase the amazing features of iPad Wi-Fi + 3G in our stores across the country just in time for the holidays,” said Glenn Lurie, AT&T President of Emerging Devices, Resale and Partnerships, AT&T Mobility and Consumer Markets. “With our breakthrough iPad data plans starting at just $14.99 and access to AT&T Wi-Fi Hot Spots around the country at no extra cost, our customers will have the best of both worlds.”

“We look forward to expanding the reach of iPad, allowing even more customers to experience the magic of iPad for themselves,” said Tim Cook, Apple’s COO. “As we approach the holiday season, we are very happy that customers will now be able to buy iPad Wi-Fi + 3G at AT&T Stores.”

iPad allows users to connect with their apps and content in a more intimate, intuitive and fun way than ever before. Users can browse the web, read and send email, enjoy and share photos, watch HD videos, listen to music, play games, read ebooks and much more, all using iPad’s revolutionary Multi-Touch™ user interface. iPad Wi-Fi + 3G models are just 0.5 inches thick and weigh just 1.6 pounds—thinner and lighter than any laptop or netbook—and deliver up to 10 hours of battery life for surfing the web on Wi-Fi, watching videos or listening to music, and up to nine hours of surfing the web using a 3G data network.**

Apple’s App Store℠ offers iPad users access to the world's largest catalog of apps with over 280,000 apps, and more than 30,000 iPad specific apps in 20 categories including games, business, news, sports, health, reference and travel. With Apple’s iBookstore℠, the best way to browse, buy and read books on a mobile device, iPad users have access to more than 100,000 books from major and independent publishers.

Pricing and Availability
All iPad Wi-Fi + 3G models will be available beginning Thursday, October 28 in AT&T Stores across the US for a suggested retail price of $629 for 16GB, $729 for 32GB and $829 for 64GB. Domestic data plans for iPad are priced at $14.99 per month for 250MB and $25 per month for 2GB with no term contract. Both plans include unlimited access to AT&T’s 23,000+ domestic Wi-Fi Hot Spots.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**Battery life depends on device settings, usage and other factors. Actual results vary.

AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Mark Siegel
AT&T
mark.a.siegel@att.com
(404) 986-1803

Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Multi-Touch, App Store and iBookstore are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Sun, 19 Sep 2010 00:00:00 +0000 iPhone 4 Available in China on September 25

CUPERTINO, California—September 19, 2010—Apple® today announced that iPhone® 4 will be available to customers in China beginning Saturday, September 25 at 8:00 a.m. at Apple Retail Stores including the new Apple Store® Hong Kong Plaza in Shanghai and the new Apple Store Xidan Joy City in Beijing opening on the same day. iPhone 4 will also be available on Saturday at China Unicom retail stores for qualified buyers with a new two year contract.

iPhone 4 features FaceTime®, which makes the dream of video calling a reality, and Apple’s stunning new Retina™ display, the highest resolution display ever built into a phone, resulting in super crisp text, images and video. iPhone 4 also features a 5 megapixel camera with LED flash, HD video recording, Apple’s A4 processor, a 3-axis gyro and up to 40 percent longer talk time—in a beautiful all-new design of glass and stainless steel that is the thinnest smartphone in the world. iPhone 4 comes with iOS 4, the newest version of the world’s most advanced mobile operating system, which includes over 100 new features. The revolutionary App Store℠ provides access to more than 250,000 apps including the new iMovie® app built just for iPhone 4.

Customers who buy their iPhone 4 at an Apple Retail Store will receive free Personal Setup service, helping them customize their new iPhone by setting up their email, loading their favorite apps from the App Store, and other tips to get up and running before they leave the store. In addition, Apple Retail Stores will host special workshops throughout the day to help customers learn more about iPhone 4. Every Apple Retail Store is staffed by a highly trained team of passionate employees who deliver innovative services like these, plus free technical support at the Genius Bar®.

Pricing & Availability
iPhone 4 will be sold in China through Apple’s retail stores for a suggested retail price of CNY4,999 for the 16GB model and CNY5,999 for 32GB model without a contract. At China Unicom stores, iPhone 4 will be available for qualified buyers with a new two year contract, sold separately. For pricing and tariff information please visit www.10010.com. The new Apple Store Hong Kong Plaza is located at 282 Huaihai Zhong Road, Shanghai. The new Apple Store Xidan Joy City is located in the Joy City shopping center at 131 North Xidan Avenue, Beijing. For more information please visit www.apple.com.cn.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Amy Bessette
Apple
abessette@apple.com
(408) 862-8012

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, Apple Store, FaceTime, Retina, App Store, iMovie and Genius Bar are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 15 Sep 2010 00:00:00 +0000 Apple’s AirPrint Wireless Printing for iPad, iPhone & iPod touch Coming to Users in November

CUPERTINO, California—September 15, 2010—Apple® today announced that it is releasing a beta version of its AirPrint wireless printing for iPad™, iPhone® and iPod touch® to members of Apple’s iOS developer program today, and that AirPrint will be included in the free iOS 4.2 software update in November. AirPrint automatically finds printers on local networks and can print text, photos and graphics to them wirelessly over Wi-Fi without the need to install drivers or download software. HP’s existing and upcoming ePrint enabled printers will be the first to support printing direct from iOS devices.

“AirPrint is Apple’s powerful new printing architecture that matches the simplicity of iOS—no set up, no configuration, no printer drivers and no software to download,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “iPad, iPhone and iPod touch users can simply tap to print their documents or photos wirelessly to an HP ePrint printer or to a printer shared on a Mac or PC.”

“We’re pleased to work with Apple to bring Apple’s AirPrint to our fall lineup of ePrint printers in time for the holiday shopping season,” said Vyomesh Joshi, HP executive vice president, Imaging and Printing Group. “Making it easy for our customers to print anytime, anywhere, is a key priority for HP. iPad, iPhone and iPod touch customers are going to love how easy it is to print using our new range of ePrint printers, creating high-quality printed pages in an instant.”

AirPrint is designed to support a wide range of printers from entry level inkjet printers to office laser printers. Additionally, iOS 4.2 devices can print to printers shared through a Mac® or a PC. iOS 4.2 compatible HP printers this fall include the HP Photosmart, Officejet, Officejet Pro and LaserJet Pro series ePrint enabled printers.

*AirPrint will work with iPad, iPhone 4, iPhone 3GS and iPod touch (third generation and later).

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Simon Pope
Apple
simonp@apple.com
(408) 974-0457

Natalie Harrison
Apple
harri@apple.com
(408) 862-0565

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, iPhone and iPod touch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Mon, 13 Sep 2010 00:00:00 +0000 iPad Wi-Fi Models Available in China on September 17

CUPERTINO, California—September 13, 2010—Apple® today announced that the Wi-Fi models of its magical iPad™ will be available to customers in China from Apple Retail Stores, and select Apple Authorized Resellers, on Friday, September 17 starting at 10:00 a.m.

iPad allows users to connect with their apps and content in a more intimate, intuitive and fun way than ever before. Users can browse the web, read and send email, enjoy and share photos, watch HD videos, listen to music, play games, read ebooks and much more, all using iPad’s revolutionary Multi-Touch™ user interface. iPad Wi-Fi models are just 0.5 inches thick and weigh just 1.5 pounds—thinner and lighter than any laptop or netbook—and deliver up to 10 hours of battery life for surfing the web on Wi-Fi, watching videos or listening to music, and up to nine hours of surfing the web.*

Apple Retail Stores will offer a free Personal Setup service to every customer who buys an iPad at the store, helping them customize their new iPad by setting up their email, loading their favorite apps from the App Store℠, and more. Apple Retail Stores in China are also hosting special iPad workshops to help customers learn more about this magical new product.

Pricing & Availability
iPad Wi-Fi models in China will be available for a suggested retail price of CNY3988 for 16GB, CNY4788 for 32GB and CNY5588 for 64GB. iPad will be sold in China through Apple’s Retail Stores, and select Apple Authorized Resellers.

iPad will roll out to many more countries later this year and Apple will announce availability and local pricing for these additional countries at a later date.

For more information please visit www.apple.com.cn.

*Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Simon Pope
Apple
simonp@apple.com
(408) 974-0457

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Multi-Touch and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Thu, 9 Sep 2010 00:00:00 +0000 Statement by Apple on App Store Review Guidelines

The App Store℠ has revolutionized the way mobile applications are developed and distributed. With over 250,000 apps and 6.5 billion downloads, the App Store has become the world’s largest mobile application platform and App Store developers have earned over one billion dollars from the sales of their apps.

We are continually trying to make the App Store even better. We have listened to our developers and taken much of their feedback to heart. Based on their input, today we are making some important changes to our iOS Developer Program license in sections 3.3.1, 3.3.2 and 3.3.9 to relax some restrictions we put in place earlier this year.

In particular, we are relaxing all restrictions on the development tools used to create iOS apps, as long as the resulting apps do not download any code. This should give developers the flexibility they want, while preserving the security we need.

In addition, for the first time we are publishing the App Store Review Guidelines to help developers understand how we review submitted apps. We hope it will make us more transparent and help our developers create even more successful apps for the App Store.

The App Store is perhaps the most important milestone in the history of mobile software. Working together with our developers, we will continue to surprise and delight our users with innovative mobile apps.

Press Contacts:
Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Apple, the Apple logo, Mac, Mac OS, Macintosh and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners. 

 Fri, 3 Sep 2010 00:00:00 +0000 Ping Users Top One Million in First 48 Hours

CUPERTINO, California—September 3, 2010—Apple® today announced that in less than 48 hours since its launch on Wednesday, more than one million users have joined Ping, its new social network for music which lets users follow their favorite artists and friends to discover what music they’re talking about, listening to and downloading.

“One-third of the people who have downloaded iTunes 10 have joined Ping,“ said Eddy Cue, Apple’s vice president of Internet Services. “As many more people download iTunes 10 in the coming weeks, we expect the Ping community to continue growing.“

Ping lets you follow your favorite artists such as Lady Gaga, Coldplay, U2, Jack Johnson, Yo-Yo Ma and more, to see what they’re up to, check out photos and videos they’ve posted, see their tour dates and read comments about other artists and albums they’re listening to. In addition, you can post your thoughts and opinions, your favorite albums and songs, the music you’ve downloaded from iTunes® and the concerts you plan to attend.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Jason Roth
Apple
jroth@apple.com
(408) 862-2633

Apple, the Apple logo, Mac, Mac OS, Macintosh and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 1 Sep 2010 00:00:00 +0000 Apple Introduces New iPod touch

SAN FRANCISCO—September 1, 2010—Apple® today announced the new iPod touch®, packed with incredible new features including Apple’s stunning Retina™ display, FaceTime® video calling, HD video recording, Apple’s A4 chip, 3-axis gyro, iOS 4.1 and Game Center—all combined in the thinnest and lightest iPod touch ever. The new iPod touch features up to 40 hours of music playback and seven hours of video playback on a single battery charge.*

“We’ve put our most advanced technology inside the new iPod touch,” said Steve Jobs, Apple’s CEO. “Whether you’re listening to music, playing games, making FaceTime video calls, browsing the web, capturing HD video or watching TV shows and movies, the new iPod touch with its Retina display, A4 chip and 3-axis gyro is more fun than ever.”

Apple’s stunning Retina display makes everything on iPod touch look even more incredible, whether playing games, watching video, browsing the web or flicking through photos. The Retina display has 960 x 640 pixels—four times as many pixels than before. The resulting 326 pixels per inch is so dense that the human eye is unable to distinguish individual pixels when iPod touch is held at a normal distance, making text, images and video look sharper, smoother and more realistic.

With the new front-facing camera and mic, iPod touch users can make FaceTime video calls over Wi-Fi. With just one tap of the new FaceTime app, iPod touch users can call other new iPod touch or iPhone® 4 users** to easily see what their friends are up to, share important moments like the first day of school and even show others what they are seeing by easily switching to the rear-facing camera. 

The rear-facing camera on iPod touch is perfect for HD video recording. Users can easily capture HD video wherever they are and share it via email, MobileMe™ and YouTube. With the iMovie® app, users can combine movie clips, add dynamic transitions and themes and include photos and music right on their iPod touch. Users can buy and download the app for just $4.99 through the App Store℠ right on their iPod touch.

Apple’s A4 chip provides iPod touch users with exceptional processor and graphics performance along with long battery life. This remarkably fast and power-efficient chip, along with the Retina display and 3-axis gyro, makes games on iPod touch the best they’ve ever been on any mobile device. 

iPod touch is the world’s most popular portable game player. Now with Game Center, iPod touch users can challenge and play friends or be matched automatically with new opponents. Game Center lets iPod touch users showcase their scores and achievements and discover new games their friends are playing. With the App Store on iPod touch, users have access to the world’s largest catalog of apps with over 250,000 apps, including over 65,000 game and entertainment titles to choose from.

Music and entertainment lovers can now easily access iTunes® Ping directly from their new iPod touch. iTunes Ping lets you follow your favorite artists and friends to discover the music they’re talking about, listening to and downloading. iPod touch users also have the entire iTunes Store® at their fingertips, giving them instant access to the world’s largest catalog of music, TV shows and movies. 

The new iPod touch comes with iOS 4.1, the newest version of the world’s most advanced mobile operating system. iOS 4.1 enables new features like FaceTime video calling, multitasking, folders and Game Center.

iPod is the world’s most popular family of digital music players with over a quarter billion sold. Apple’s new holiday lineup includes a brand new iPod shuffle® for just $49; the amazing new iPod nano® with Multi-Touch™ starting at just $149; the incredible new iPod touch with Retina display, Apple’s A4 chip, FaceTime, HD video recording and Game Center starting at just $229; and the iPod classic® in a 160GB model for $249.

Pricing & Availability
The new iPod touch will be available next week for a suggested price of $229 (US) for the 8GB model, $299 (US) for the 32GB model and $399 (US) for the 64GB model through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. iPod touch requires a Mac® with a USB 2.0 port, Mac OS® X v10.5.8 or later and iTunes 10 or later; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10 or later. Existing second and third generation iPod touch users can update to iOS 4.1 free of charge on September 8 to enjoy new features including Game Center. 

*Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information. 

**iOS 4.1 required. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850

Jennifer Ramsay 
Apple
ramsay@apple.com
(408) 862-2239

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod touch, Retina, FaceTime, iPhone, MobileMe, iMovie, App Store, iTunes, iTunes Store, iPod shuffle, iPod nano, Multi-Touch, iPod classic and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 1 Sep 2010 00:00:00 +0000 Apple Reinvents iPod nano With Multi-Touch Interface

SAN FRANCISCO—September 1, 2010—Apple® today unveiled a completely redesigned iPod nano® featuring Apple’s Multi-Touch™ interface that lets users navigate their music collection by simply tapping or swiping a finger on the display. Nearly half the size and weight of the previous generation, the new iPod nano features a polished aluminum and glass enclosure with a built-in clip, making it instantly wearable. The new iPod nano features Genius Mixes, the ability to create and edit playlists, a built-in FM radio with live pause and up to 24 hours of music playback on a single battery charge.* 

“This is the biggest reinvention of the iPod nano since its debut in 2005, and we think users are going to love it,” said Steve Jobs, Apple’s CEO. “Replacing the click wheel with our Multi-Touch interface has enabled us to shrink the iPod nano into an amazingly small design that is instantly wearable with its built-in clip.”

The new iPod nano with Apple’s Multi-Touch interface allows users to access their songs, artists, albums and playlists with a tap or swipe of their finger on the display. Holding down a finger returns the user to the Home screen, and users can easily use two fingers to rotate the screen if it is clipped onto their clothing upside down. Users can also customize their Home screen by simply dragging icons from other screens onto the Home screen.

iPod nano also features Shake® to Shuffle™, giving music lovers the ability to shake their iPod nano to shuffle to a new song in their music library. With its built-in FM radio, iPod nano lets you listen to your favorite radio stations, and live pause lets you pause and resume playing your favorite FM radio shows without missing a beat.

With an amazing new design that is nearly half the size and weight of its predecessor, the new ultra-portable iPod nano is a natural workout companion. Clip iPod nano onto your workout clothing, touch your music and start your workout. iPod nano features a built-in pedometer that makes it easy to track your steps and also supports Nike + iPod®, giving users the ability to track runs and workouts.

iPod is the world’s most popular family of digital music players with over a quarter billion sold. Apple’s new holiday lineup includes a brand new iPod shuffle® for just $49; the remarkable new iPod nano with Multi-Touch starting at $149; the incredible new iPod touch® with Retina™ display, Apple’s A4 chip, FaceTime®, HD video recording and Game Center starting at just $229; and iPod classic® in a 160GB model for $249.

Pricing & Availability
The new iPod nano will be available next week for a suggested price of $149 (US) for the 8GB model and $179 (US) for the 16GB model. Both models are available in silver, graphite, blue, green, orange and pink through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. The 8GB and 16GB iPod nano (PRODUCT) RED is available through the Apple Store (www.apple.com) and Apple’s retail stores. iPod nano requires a Mac® with a USB 2.0 port, Mac OS® X v10.5.8 or later and iTunes® 10 or later; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10 or later.

*Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850

Jennifer Ramsay 
Apple
ramsay@apple.com
(408) 862-2239

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod nano, Multi-Touch, Shake, Shuffle, iPod, iPod shuffle, iPod touch, Retina, FaceTime, iPod classic, Apple Store and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 1 Sep 2010 00:00:00 +0000 Apple Unveils New iPod shuffle

SAN FRANCISCO—September 1, 2010—Apple® today announced the new redesigned iPod shuffle® which features both clickable “ring” buttons and Apple’s innovative VoiceOver technology, enabling users to easily navigate their music and playlists without ever looking at their iPod shuffle. The new wearable iPod shuffle has an all-aluminum enclosure with a built-in clip and comes in five brilliant colors—silver, blue, green, orange and pink. With nearly 50 percent more battery life, the new iPod shuffle features over 15 hours of music playback on a single battery charge* and offers 2GB of storage for just $49.

“We’re making the iPod shuffle even better by combining clickable buttons and VoiceOver technology, so users can find and enjoy their music without ever looking at their iPod shuffle,” said Steve Jobs, Apple’s CEO. “With its all-aluminum enclosure and built-in clip the new iPod shuffle is a great workout companion, and at just $49 it's a great entry-level iPod that almost everyone can afford.”

iPod shuffle is based on Apple’s incredibly popular shuffle feature, which randomly selects songs from a user’s music library. The clickable buttons make the new iPod shuffle even easier to use. Press the center button to play and pause, press the outer buttons to skip forward and back or adjust the volume up and down. 

The new VoiceOver button on top of iPod shuffle allows users to hear the name of the currently playing song and to switch between songs, playlists or Genius Mixes. VoiceOver speaks 25 different languages and even alerts users when their battery needs charging.

The new iPod shuffle now supports Genius Mixes, the popular iTunes® feature that automatically creates mixes from songs in a user’s music library that go great together. Genius Mixes provide the perfect way to rediscover music users already have, but may not have listened to recently. 

iPod® is the world’s most popular family of digital music players with over a quarter billion sold. Apple’s new holiday lineup includes a brand new iPod shuffle for just $49; the remarkable new iPod nano® with Multi-Touch™ starting at $149; the incredible new iPod touch with Retina™ display, Apple’s A4 chip, FaceTime®, HD video recording and Game Center starting at just $229; and iPod classic® in a 160GB model for $249.

Pricing & Availability
The fourth generation iPod shuffle will be available next week for a suggested price of $49 (US) for a 2GB model in silver, blue, green, orange and pink through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. iPod shuffle comes with Apple Earphones and the iPod shuffle USB cable. iPod shuffle requires a Mac® with a USB 2.0 port, Mac OS® X v10.5.8 or later and iTunes 10 or later; or a Windows PC with a USB 2.0 port and Windows 7, Windows Vista, Windows XP Home or Professional (Service Pack 3) or later.

*Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850

Jennifer Ramsay 
Apple
ramsay@apple.com
(408) 862-2239

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod shuffle, iTunes, iPod, iPod nano, Multi-Touch, Retina, FaceTime, iPod classic and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 1 Sep 2010 00:00:00 +0000 Apple Introduces iTunes 10 With Ping

SAN FRANCISCO—September 1, 2010—Apple® today introduced iTunes® 10 with Ping, a new music-oriented social network for following your favorite artists and friends to discover what music they’re talking about, listening to and downloading. iTunes Ping lets you post your thoughts and opinions, your favorite albums and songs, the music you’ve downloaded from iTunes, plus view concert listings and tell your friends which concerts you plan to attend. iTunes 10 also features HD TV show rentals* for just 99 cents an episode and AirPlay wireless music playback.

“iTunes is the number one music community in the world, with over 160 million iTunes users in 23 countries, and now we’re adding social networking with Ping,” said Steve Jobs, Apple’s CEO. “With Ping you can follow your favorite artists and friends and join a worldwide conversation with music’s most passionate fans.”

Ping lets you follow your favorite artists to see what they’re up to, check out photos and videos they’ve posted, see their tour dates and read comments about other artists and albums they’re listening to. You can also create a profile on iTunes to let your friends know who you’re following, what you’re listening to and which concerts you’re going to. There’s no better way to discover new music than to find out what your friends are listening to, and Ping’s Recent Activity feed shows you their posts about artists, albums, songs and concerts, plus a consolidated Top 10 list of the songs and albums your friends and the artists you follow are downloading from iTunes. In addition to using Ping on your desktop computer, you can take it with you on your iPhone® or iPod touch®,** so you’re always plugged into your personal music scene.

With iTunes 10, you can rent your favorite HD TV shows commercial free from ABC, ABC Family, Fox, Disney Channel and BBC America and watch them at home or on the go for just 99 cents an episode. Thousands of episodes are available, many the day after broadcast, to watch on your Mac® or PC, iPhone, iPod touch and the all-new Apple TV®, and you have 30 days from the moment you rent an episode to start watching it, and 48 hours after that to finish it.

iTunes 10 also features AirPlay wireless music playback to listen to your music on remote speakers using Apple’s AirPort Express® base station. In addition, AirPlay now works without AirPort Express, using speakers, receivers and stereo systems from companies including Bowers & Wilkins, JBL, Denon and iHome, so you can enjoy your entire iTunes music library wirelessly from any room in the house with no extra gear required.   

iTunes 10 is available immediately as a free download at www.itunes.com

The iTunes Store® has a catalog of over 14 million songs, over 65,000 TV episodes and over 10,000 movies including over 3,000 in stunning high definition video. With Apple’s legendary ease of use, pioneering features such as iTunes Movie Rentals, integrated podcasting support, the ability to turn previously purchased tracks into complete albums at a reduced price, and seamless integration with iPod®, iPad™ and iPhone, the iTunes Store is the best way for Mac and PC users to legally discover, purchase and download music and video online.

*HD TV show rentals require iOS 4.1, which is a free software update available via iTunes 10 or later for iPhone and iPod touch users. iOS 4.1 works with iPhone 3G, iPhone 3GS, iPhone 4, and second, third and fourth generation iPod touch. 99 cent HD TV rentals only available in the US.

**Ping for iPhone and iPod touch requires iOS 4 or later, which is a free software update available via iTunes 9.2 or later for iPhone and iPod touch users. iOS 4 works with iPhone 3G, iPhone 3GS, iPhone 4, and second, third and fourth generation iPod touch.

***Tour info for Concert pages is provided by Live Nation Entertainment, a provider of live recordings to iTunes. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Jason Roth
Apple
jroth@apple.com
(408) 862-2633

Lizzie Garlinghouse 
Apple
garlinghouse@apple.com
(408) 974-0469

Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes, iPhone, iPod touch, Apple TV, AirPort Express, iTunes Store, iPod and iPad are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Wed, 1 Sep 2010 00:00:00 +0000 Apple Premieres New Apple TV for Breakthrough Price of $99

SAN FRANCISCO—September 1, 2010—Apple® today announced the new Apple TV® which offers the simplest way to watch your favorite HD movies and TV shows on your HD TV for the breakthrough price of just $99. Apple TV users can choose from the largest online selection of HD movies to rent, including first run movies for just $4.99, and the largest online selection of HD TV show episodes to rent* from ABC, ABC Family, Fox, Disney Channel and BBC America for just 99 cents. 

Apple TV also streams content from Netflix, YouTube, Flickr and MobileMe™, as well as music, photos and videos from PCs and Macs to your HD TV. Enjoy gorgeous slideshows of your photos on your HD TV using Apple TV’s selection of built-in slideshows. Apple TV has built-in HDMI, Wi-Fi, Ethernet and an internal power supply for easy set-up, and features silent, cool, very low power operation in an enclosure that’s less than four inches square—80 percent smaller than the previous generation. 

“The new Apple TV, paired with the largest selection of online HD movie and TV show rentals, lets users watch Hollywood content on their HD TV whenever they want,” said Steve Jobs, Apple’s CEO. “This tiny, silent box costing just $99 lets users watch thousands of HD movies and TV shows, and makes all of their music, photos and videos effortlessly available on their home entertainment system.”

Apple TV users can now rent thousands of commercial free, HD TV episodes on iTunes® for just 99 cents, with up to 30 days to start watching and then 48 hours to finish—or watch multiple times. Users can also rent over 7,000 movies with over 3,400 available in HD, with most new releases available the same day they are released on DVD.

Apple TV also gives access to the Netflix streaming catalog for Netflix subscribers, and the ability to browse and search, rate content, add to or remove from your queue, or instantly stream straight to your HD TV. Apple TV users can also enjoy millions of YouTube videos, more than 200,000 podcasts, 4,000 Internet radio stations and personal photos from MobileMe and Flickr with several gorgeous new slideshow themes. Music, videos and photos can also be streamed from PCs and Macs, turning your HD TV into the hub of your home entertainment system. 

Apple TV set-up is quick and easy with a single HDMI cable connection (HDMI cable sold separately). Just connect Apple TV to your HD TV, join a Wi-Fi network and with a few clicks on the seven-button aluminum Apple Remote, you have access to amazing content. Users can also control Apple TV with their iPhone®, iPad™ or iPod touch® using the Remote app, available as a free download on the App Store℠.

Pricing & Availability
Apple TV will be available late this month for a suggested retail price of $99 (US) and can be pre-ordered beginning today on Apple’s online store (www.apple.com). Apple TV, which comes standard with an aluminum Apple Remote, will be available through the Apple’s online store, Apple’s retail stores and Apple Authorized Resellers. Apple TV requires an 802.11b/g/n wireless network or Ethernet network, a broadband Internet connection and a high definition TV capable of 720p. iTunes TV show rentals and Netflix are only available in the US. Netflix features require account subscription. iTunes movies rentals are only available in the US, Australia, Canada, France, Germany, Ireland, New Zealand and the United Kingdom. 

*99 cent HD TV rentals only available in the US.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Randi Wolfson
Apple
randi@apple.com
(408) 862-1225

Jason Roth
Apple
jroth@apple.com
(408) 862-2633

Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple TV, MobileMe, iTunes, iPhone, iPad, iPod touch and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 Tue, 31 Aug 2010 00:00:00 +0000 Apple to Provide Live Video Streaming of September 1 Event

What:
Live video stream of Apple’s September 1 event

When:
Wednesday, September 1, 2010, 10:00 a.m. PDT

Where:
www.apple.com

Live Video Streaming

Apple® will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™. The live broadcast will begin at 10:00 a.m. PDT on September 1, 2010 at www.apple.com.

This broadcast is the property of Apple and is protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Apple, the Apple logo, Mac, Mac OS, Macintosh, Safari, Snow Leopard, iPhone, iPod touch and iPad are trademarks of Apple. Other company and product names may be trademarks of their respective owners.


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